The Licensing Letter

toy licensing

Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection

By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection

Famosa Group to Help Molang Conquer Europe and Latin America

By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America

Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

By Gary Symons TLL Editor in Chief Spielwarenmesse is celebrating as the Nuremberg toy fair saw a significant jump in attendees and exhibitors this year. The toy fair at the Nuremberg Exhibition Centre is the largest in the world, and this year took on a greater significance as Toy Fair New York was cancelled, returning next year after a reimagining of the event. In … [Read more...] about Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg

Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast

By Allison Watkinson TLL Reporter Wondery and Thames & Kosmos have announced a collaborative collection of STEM toys and science kits inspired by the Wow in the World podcast. Designed by Thames & Kosmos, the Wondery Kids x Wow in the World product line combines durable science-learning toys with exclusive audio content from the hosts of the Wow in the World … [Read more...] about Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast

Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes

By Gary Symons TLL Editor in Chief The newly formed costume company Noah & Zoie has already released its first licensed line in collaboration with the global YouTube musical hit Super Simple Songs. Noah & Zoie is a new company created by longtime costume company DG Brands, which creates costumes for Walmart and other major retailers. DG Brands announced the … [Read more...] about Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes

Playmates Creates a Towering Playset For ZAG’s Miraculous Series

By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series

Furby Fashion Only in Canada, You Say? Pity.

By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.

Global Toy News Will Return in 2024 After Death of Founder

By Gary Symons TLL Editor in Chief Some bittersweet news today, as we've learned that Global Toy News will return to publication in 2024. The unique publication shut down temporarily after the death of its founder, Richard Gottlieb, in late October. Gottlieb was founder of both Global Toy News and the consultancy firm Global Toy Expert, and he was certainly … [Read more...] about Global Toy News Will Return in 2024 After Death of Founder

Care Bears Bring The Love To Global Partnership With MINISO

By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO