By Gary Symons TLL Editor in Chief The newly formed costume company Noah & Zoie has already released its first licensed line in collaboration with the global YouTube musical hit Super Simple Songs. Noah & Zoie is a new company created by longtime costume company DG Brands, which creates costumes for Walmart and other major retailers. DG Brands announced the … [Read more...] about Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes
toy licensing
Former Mattel Exec Launches New Global Toyco Wyncor
By Allison Watkinson TLL Reporter Former Mattel executive, Helena Perheentupa, has officially launched a new global toy company called Wyncor. Prior to her new position as COO of Wyncor, Perheentupa worked at high-profile companies such as ZAG Entertainment, Mattel Inc. and Procter & Gamble in a variety of executive licensing, marketing and management … [Read more...] about Former Mattel Exec Launches New Global Toyco Wyncor
Playmates Creates a Towering Playset For ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series
Furby Fashion Only in Canada, You Say? Pity.
By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.
Global Toy News Will Return in 2024 After Death of Founder
By Gary Symons TLL Editor in Chief Some bittersweet news today, as we've learned that Global Toy News will return to publication in 2024. The unique publication shut down temporarily after the death of its founder, Richard Gottlieb, in late October. Gottlieb was founder of both Global Toy News and the consultancy firm Global Toy Expert, and he was certainly … [Read more...] about Global Toy News Will Return in 2024 After Death of Founder
Care Bears Bring The Love To Global Partnership With MINISO
By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO
Trade Shows: Get Your Tickets Now For the Spielwarenmesse Toy Fair
TLL Staff Spielwarenmesse, the world’s leading toy fair, has announced that tickets for its upcoming 73rd event trade show are now on sale. The event, which will take place from 30 January to 3 February 2024 in Nuremberg, is the world's largest toy fair, and is expected to attract a large crowd of international toy sector representatives this year under the motto ‘Feel … [Read more...] about Trade Shows: Get Your Tickets Now For the Spielwarenmesse Toy Fair
Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
Pass Go and Park for Free, Thanks to Monopoly Licensing Deal
By Gary Symons TLL Editor in Chief Well, here's a licensing deal we've never seen before. Hasbro's new deal sees it licensing the 'Free Parking' space in its Monopoly game to offer shoppers free parking in real life. As part of Hasbro's new 'All is Fair' Monopoly campaign, the company has signed a deal with parking reservation company SpotHero to offer 1,000 free parking … [Read more...] about Pass Go and Park for Free, Thanks to Monopoly Licensing Deal
Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season
By Allison Watkinson TLL Reporter Fred Rogers Productions and JAKKS Pacific have entered a retail licensing partnership with Macy’s Toys R’ Us for the Daniel Tiger’s Neighborhood preschool property.The partnership will include eight Daniel Tiger’s Neighborhood toys by master toy licensee Jakks Pacific rolling out to over 200 Macy’s Toys R’ Us locations across the U.S. beginning … [Read more...] about Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season