By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys
toy licensing
Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Top Toy Trends From The Experts At The Toy Association
TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association
Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
Famosa Group to Help Molang Conquer Europe and Latin America
By Allison Watkinson TLL Reporter Millimages has signed a licensing partnership with Famosa Group's PlaybyPlay division for a Molang-inspired plush toy collection in Europe and Latin America. Created by Korean illustrator Hye Ji Yoon, the global rights to Molang were acquired by Millimages in 2015 following a surge in the brand's popularity across digital … [Read more...] about Famosa Group to Help Molang Conquer Europe and Latin America
Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg
By Gary Symons TLL Editor in Chief Spielwarenmesse is celebrating as the Nuremberg toy fair saw a significant jump in attendees and exhibitors this year. The toy fair at the Nuremberg Exhibition Centre is the largest in the world, and this year took on a greater significance as Toy Fair New York was cancelled, returning next year after a reimagining of the event. In … [Read more...] about Spielwarenmesse Celebrates Successful Toy Fair in Nuremberg
Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast
By Allison Watkinson TLL Reporter Wondery and Thames & Kosmos have announced a collaborative collection of STEM toys and science kits inspired by the Wow in the World podcast. Designed by Thames & Kosmos, the Wondery Kids x Wow in the World product line combines durable science-learning toys with exclusive audio content from the hosts of the Wow in the World … [Read more...] about Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast
Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes
By Gary Symons TLL Editor in Chief The newly formed costume company Noah & Zoie has already released its first licensed line in collaboration with the global YouTube musical hit Super Simple Songs. Noah & Zoie is a new company created by longtime costume company DG Brands, which creates costumes for Walmart and other major retailers. DG Brands announced the … [Read more...] about Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes