By Yizan He, Founder & CEO of Alfilo Brands, www.alfilo.com. Note from the editor: Just under half (43%) of respondents to TLL's Licensing Business Survey said that the incidence of direct-to-retail (DTR) deals increased in 2018 compared to the previous year. A roughly equal share said that the number stayed the same or decreased (17% each; the remaining 22% indicated they … [Read more...] about The Boom of Private Label: Why DTR Licensing is Crucial to Retailer Success
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