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Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony

By Gary Symons TLL Editor in Chief Audiomack, a music streaming service with a difference, has concluded key licensing agreements with Universal Music and Sony Music. The deal follows on its first agreement with one of the Big Three music publishers, when it signed a licensing agreement in 2019 with Warner Music, and then expanded that agreement to additional markets in November. That agreement expanded Audiomack’s licensing territory for the Warner catalog to Africa, Canada and Jamaica. The announcement also revealed that Audiomack is seeing healthy growth in its user base, with 17 million active users now, as compared to 16 million in November when it signed the new deal with Warner. In Africa Audiomack claims to be the most popular music app for iOS in several countries, including Nigeria,… . . . read more

TikTok And Universal Expand Their Musical Alliance

Universal Music Group (UMG) has entered into a landmark agreement with TikTok that will continue its transformation of the way music is marketed and sold. As earlier reported in The Licensing Letter, TikTok has entered into a number of music licensing agreements with publishers that allow its users to combine popular song tracks with their short videos on the social media platform. TikTok even offers a way to purchase music, creating a new and lucrative sector for the music industry that has already seen a number of songs climbing the charts because of their exposure on the popular platform. A stunning example of the power of TikTok to promote music can be seen in the experience of actress Olivia Rodrigo (pictured above), whose debut hit Driver’s License inspired countless videos on TikTok,… . . . read more

Lego and Universal Music Group Launch Music Video Maker

In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, “a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music.” The companies say in a joint statement that LEGO VIDIYO is a “brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from UMG’s unrivalled artists.” It’s also another way that music publishers like Universal have expanded the ways in which they license music, with a pronounced accent on licensing to social media networks and video games. While LEGO… . . . read more

Universal Licenses Entire Music Catalog For Fitness App

In yet another sign of the momentous changes in the music licensing industry, Universal Music Group has licensed its entire music catalog to the Variis digital fitness app. The deal means app users will be able to work out at home to the music of major recording artists like Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish, The Weeknd, and many more. It also marks one of the early deals in a game-changing trend which has seen music publishers and labels greatly expand their concept of where synchronous music licensing can go. Over the past year the industry has seen major labels signing licensing deals with social media networks like TikTok, and with video game publishers, as a way to expand revenue far beyond the world of streaming. At the… . . . read more


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