By Allison Watkinson TLL Reporter Universal Parks & Resorts has merged two of its key businesses to create a new division called Universal Products & Experiences (UP&E). The new division is a combination of the Universal Brand Development and Universal Parks & Resorts Merchandise Group. UP&E says its goal is to extend the company’s popular franchises … [Read more...] about Universal Parks & Resorts Consolidates Its Operations
Universal Parks & Resorts
Interactive Branding
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals: Marvel partnered with Victory Hill Exhibitions to open the Avengers S.T.A.T.I.O.N.—an experience that promises to give fans a look at intelligence … [Read more...] about Interactive Branding