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LICENSING

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Fermata Partners, DHX Brands, Sanrio, Cherokee Global Brands, Vandor and more…


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Nov. 16, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Turner, 9 Story Media, Warner Bros., Beanstalk, Exim Licensing, UTA and more…


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Nov. 2, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Dior, Moose Toys, Saban, Vandor, Rovio, Kmart and more…


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New Licensing Model

Disney’s ‘Star Wars’ Merchandising Campaign: Bigger & Earlier than Anything Before

The timing between movie release and merchandising is a perennial challenge in movie licensing. Historically, merchandise associated with an anticipated blockbuster appears on store shelves around six weeks before release. But several of the entertainment executives we interviewed last spring for The Licensing Letter’s 2014 Annual Licensing Business Survey predicted…

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Movie Licensing

Disney Opens 15 Week Merchandise Window for Star Wars

When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: Disney/Lucasfilm’s Star Wars: The Force Awakens, which competitors also predicted would mount the biggest licensing campaign in history…

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July 6, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Iconix, Disney, Conde Nast, 20th Century Fox, Vandor, and more…

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