The Licensing Letter

Video Games

Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming

By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015.Initially created in 2010 by Korean illustrator Hye Ji Yoon, the … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming

Licensing Expo Keynote Explores the Future of Gaming

By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming

Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director

TLL Staff The high tech entertainment brand Toikido has appointed former Sanrio exec Sabrina Segalov as its new Licensing Director. Segalov will work directly with Chief Commercial Officer Will Ochoa and US managing director Darryl Lai. Segalov joins Toikido after nine years working as senior licensing manager at Sanrio Global Ltd. Prior to that time she also worked on … [Read more...] about Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director

Nintendo Releasing Live Action Film Based on Legend of Zelda

By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda

Video Game Licensing: China Ends 18-Month Freeze On Imported Games

By Allison WatkinsonTLL Reporter   China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months.   During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run agency.    The NPPA … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games

How to Play the Game of Video Game Licensing

Video gaming has arguably become the single largest market for digital media licensing in the world, surpassing film, television, music and sports, and if there’s one thing that irritates Chris Petrovic and Shaan Akbar, it’s that video games are sometimes treated in the licensing world as the half-grown stepchild of more traditional media. The two men are gaming industry … [Read more...] about How to Play the Game of Video Game Licensing