Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days of the year. Some of the nation's largest retailers over the past week moved to control the flow of information about their Black Friday promotions by "leaking" their own Thanksgiving weekend ad circulars … [Read more...] about Entertainment, Sports Licensed Goods Lead Black Friday Deals
Walmart
Hulk Car Races Across Retailers’ Holiday Toy Lists
On the evening of Labor Day, 105 days before Christmas, Toys ‘R’ Us unveiled its Holiday Hot Toy List for 2015, and was quickly followed by Target and Kmart. It wasn’t, however, the earliest “hot holiday toys” proclamation. That distinction went to Walmart, which dropped its list just before the end of August. When helping shoppers build their holiday lists, apparently, you can … [Read more...] about Hulk Car Races Across Retailers’ Holiday Toy Lists
Disney’s ‘Star Wars’ Merchandising Campaign: Bigger & Earlier than Anything Before
The timing between movie release and merchandising is a perennial challenge in movie licensing. Historically, merchandise associated with an anticipated blockbuster appears on store shelves around six weeks before release. But several of the entertainment executives we interviewed last spring for The Licensing Letter's 2014 Annual Licensing Business Survey predicted that this … [Read more...] about Disney’s ‘Star Wars’ Merchandising Campaign: Bigger & Earlier than Anything Before
Disney Opens 15 Week Merchandise Window for Star Wars
By Marcy Magiera When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: … [Read more...] about Disney Opens 15 Week Merchandise Window for Star Wars
Walmart Slaps Suppliers with New Fees
If you supply goods, licensed or otherwise, to Walmart, you may have to start shelling out fees to the company for stocking your items in its new stores and/or holding your goods as inventory in its warehouses. The new fees, which reportedly range from 1% on the value of goods held in inventory to 10% for food suppliers on the value of goods shipped to new stores, apply to … [Read more...] about Walmart Slaps Suppliers with New Fees