By Allison WatkinsonTLL ReporterThe licensed Warner Bros. Discovery Bugs Bunny at the Symphony musical production is returning to Mexico with a four-city tour this fall.The licensed concert is scheduled to play in Puebla on Oct. 22, in Mexico City on Nov. 5, in Monterrey on Nov. 12, and in Guadalajara on Nov. 25.Created by George Daugherty and David Ka Lik Wong, Bugs Bunny at … [Read more...] about Experiential Licensing: Bugs Bunny at the Symphony Tours Mexico for Warner Bros. 100th Anniversary
Warner Bros. Discovery
Warner Discovery Racing to Retail With Licensed Products From The Flash
By Allison Watkinson TLL Reporter Warner Bros Discovery and DC are set to launch a multiverse of merchandise inspired by the highly anticipated film The Flash. Warner Bros. Discovery Global Consumer Products (WBDGCP) says all-new products across numerous categories will give fans around the world a taste of the epic story that will unfold when the film releases in … [Read more...] about Warner Discovery Racing to Retail With Licensed Products From The Flash
HBO: You Can Just Call Me Max
Warner Bros. Discovery Rebrands Its Streaming Service To Be More Attractive to Young Viewers Warner Bros. has unveiled a major rebranding of its streaming service, which will now be known simply as 'Max'. The brand launch also coincides with new strategies for content and for pricing, all of which kicks off with a US launch on May 23. Warner says the new Max service will … [Read more...] about HBO: You Can Just Call Me Max
Warner Bros.’ Ted Lasso a Big Hit With Licensees
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products has announced a new lineup of licensed merchandise for the release of Ted Lasso's third season. WBDGCP is the licensing and retail division of Warner Bros. Discovery Global Brands and Experiences. The divisions' full name is Warner Bros. Discovery Global Consumer Products. WBDGCP has … [Read more...] about Warner Bros.’ Ted Lasso a Big Hit With Licensees
DC and Partners Release Products for the Whole ‘Shazamily’
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods. The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also … [Read more...] about DC and Partners Release Products for the Whole ‘Shazamily’
Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
By Gary Symons TLL Editor in Chief Warner Bros. Discovery has unveiled a seismic shift in the management of its massive consumer products business. Warner, as one of the world's largest and most successful studios, runs CP operations globally, and this week announced changes to reflect that reality. Among the major changes, Warner announced: Canada and the U.S. are … [Read more...] about Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
New Licensed CP Products Released to Mark 80 Years of Tweety
By Allison Watkinson TLL Reporter Warner Bros. Discovery is releasing new licensed consumer products collections for the ongoing 80 Years of Tweety anniversary celebration. The Tweety character is a part of the Warner Bros. Looney Tunes and Merrie Melodies series of animated cartoons. The character debuted in the 1942 short, A Tale of Two Kitties. Since its initial debut, … [Read more...] about New Licensed CP Products Released to Mark 80 Years of Tweety
Merged WarnerMedia/Discovery Rebranded
Two weeks after the merger of WarnerMedia and Discovery, the new company's CEO David Zaslav has revealed the streaming service will now be known as Warner Bros. Discovery, tipping the hat to the history of both parties. Zaslav unveiled the new name and a new logo to staff (pictured), and also worked in a tagline for the new entity, borrowing the line "The stuff that dreams are … [Read more...] about Merged WarnerMedia/Discovery Rebranded