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Smoby Toys and Kärcher Partner For Good Clean Fun

By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport,… . . . read more

WildBrain To Represent ZAG’s Ghostforce in GAS Region

By Allison Watkinson TLL Reporter The animation studio, ZAG has appointed WildBrain CPLG to represent its newest licensed property, ZAG HEROEZ Ghostforce. WildBrain CPLG is an industry-leading entertainment, sports, and brand licensing agency. The agency… . . . read more

Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is… . . . read more

Wildbrain Acquires Rights to Three HarperCollins Brands

By Allison Watkinson TLL Reporter WildBrain CPLG has expanded its entertainment portfolio with the signing of licensing rights for a trio of HarperCollins Productions’ properties. The licensed properties that WildBrain has acquired the rights to… . . . read more

Comics Licensing: WildBrain Bringing Peanuts To The India Market

By Allison Watkinson TLL Reporter WildBrain CPLG is expanding its multi‐territory representation deal with Peanuts Worldwide to include the massive Indian market. The company plans to release a local cross‐category consumer products programme that targets… . . . read more

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will… . . . read more

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new… . . . read more

Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

As one of the world’s leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG… . . . read more

WildBrain CPLG Expanding Into India

Neesha Krishna promoted to Managing Director of MENA and South Asia to lead new India strategy; Mangesh Hande appointed as Commercial Director for India WildBrain CPLG is further expanding its global footprint with the launch… . . . read more

New Licensees Flock To Dr. Seuss Classics

WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss… . . . read more