The Licensing Letter

WildBrain CPLG

Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott

By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott

Smoby Toys and Kärcher Partner For Good Clean Fun

By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun

WildBrain To Represent ZAG’s Ghostforce in GAS Region

By Allison Watkinson TLL Reporter The animation studio, ZAG has appointed WildBrain CPLG to represent its newest licensed property, ZAG HEROEZ Ghostforce. WildBrain CPLG is an industry-leading entertainment, sports, and brand licensing agency. The agency is a part of WildBrain Ltd., a global leader in kids’ and family entertainment. With more than 45 years of experience in … [Read more...] about WildBrain To Represent ZAG’s Ghostforce in GAS Region

Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is already one of the world's top licensors and has been a leading children's entertainment company since 1993. The company has turned Dr. Seuss' whimsical drawings and clever … [Read more...] about Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

Wildbrain Acquires Rights to Three HarperCollins Brands

By Allison Watkinson TLL Reporter WildBrain CPLG has expanded its entertainment portfolio with the signing of licensing rights for a trio of HarperCollins Productions' properties. The licensed properties that WildBrain has acquired the rights to include Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies. Under the deal, the agency will build licensing programs … [Read more...] about Wildbrain Acquires Rights to Three HarperCollins Brands

Comics Licensing: WildBrain Bringing Peanuts To The India Market

By Allison Watkinson TLL Reporter WildBrain CPLG is expanding its multi‐territory representation deal with Peanuts Worldwide to include the massive Indian market. The company plans to release a local cross‐category consumer products programme that targets apparel, gifting, homewares, stationery, pet accessories and promotions for all demographics. WildBrain CPLG is a global … [Read more...] about Comics Licensing: WildBrain Bringing Peanuts To The India Market

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

As one of the world's leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the UK, Middle East and North Africa, South Asia, Australia and New … [Read more...] about Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

WildBrain CPLG Expanding Into India

Neesha Krishna promoted to Managing Director of MENA and South Asia to lead new India strategy; Mangesh Hande appointed as Commercial Director for India WildBrain CPLG is further expanding its global footprint with the launch of a dedicated office in India. The new local strategy will be led by WildBrain CPLG’s Neesha Krishna (pictured above), who has been promoted to … [Read more...] about WildBrain CPLG Expanding Into India