By Allison Watkinson TLL Reporter Dick's Sporting Goods has signed a multi-year agreement with the WNBA to extend its role as an official retail and marketing partner. The renewed agreement will extend the organization's licensing partnership through to the WNBA's 2028 basketball season. "This partnership renewal with Dick's Sporting Goods reflects our shared commitment to … [Read more...] about Dick’s Sporting Goods Renews Partnership with the WNBA
WNBA licensing
The WNBA Launches Licensed Collection with Pottery Barn Teen
By Allison Watkinson TLL Reporter The WNBA and Pottery Barn Teen have partnered to release a licensed home collection inspired by its professional basketball teams. Designed to cater to young basketball fans, the collection incorporates all 13 of the WNBA's team logos across bedding, backpacks and decorative room accessories. The Pottery Barn Teen products were created in … [Read more...] about The WNBA Launches Licensed Collection with Pottery Barn Teen
Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
By Allison Watkinson TLL Reporter Nike has signed a multi-year extension to its global outfitting, merchandising, marketing and content agreement with the NBA and the WNBA. The renewal of the official licensing agreement follows eight years of service since the outfitting, merchandising, marketing and content partnership first began in 2015. Under the terms of the … [Read more...] about Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
TLL Staff In another sign of the explosive growth of women's sports, Panini America has auctioned off a special Rookie of the Year for Caitlin Clark for $97,212. The auction was carried out online Friday, October 4 in what is known as a 'Dutch auction', in which a top price is set, and the price drops at intervals until the item is sold. Panini America is a giant in the … [Read more...] about Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K
WNBA Scores Two Licensing Deals With Bumble and New Balance
By Gary Symons TLL Editor in Chief The WNBA's soaring popularity with viewers has enabled the league to sign two new all-star deals, with New Balance and the dating app Bumble. The New Balance partnership launched just before the AT&T WNBA All-Star event in Phoenix, AZ from July 18–July 20, while the Bumble partnership was officially launched during the … [Read more...] about WNBA Scores Two Licensing Deals With Bumble and New Balance