Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals: Pulse Evolution will leverage its partnerships with Authentic Brands Group and three late celebrity estates—Michael Jackson, Elvis Presley and … [Read more...] about VR, Cafes, Inflatables and More Branding Efforts
XIX Entertainment
Smell of Success
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available: Instinct gold edition celebrates the tin anniversary of instinct, a collaboration between David Beckham (XIX Entertainment) and licensee Coty that has sold over 10 … [Read more...] about Smell of Success