In the entertainment/character space, Disney’s scored with a one-two punch in 2014 and 2015, using the combination of Frozen and Star Wars to knock back most competitors. Frozen, the licensing phenomenon of 2014, showed its stamina in 2015 with sales strong enough to land multiple toys on mass merchants’ holiday hot lists. The license on every list imaginable, however, was … [Read more...] about Star Wars Dominates Licensing Galaxy in 2015; Minions, Avengers, Peppa Among Other Successes
FREE Trademark Search Report:
|
X No, I don’t want to know how to save time and money doing a trademark search.