The Licensing Letter

YouTube

Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel

TLL Staff Spin Master has announced the launch of an exciting new toy collection created in partnership with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel. This new line, developed in collaboration with Melissa & Doug, merges Ms. Rachel’s expertise in early childhood education with Spin Master’s innovative toy design. The … [Read more...] about Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel

The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment

By Allison Watkinson TLL Reporter Viral Nation Talent has partnered with Wind Sun Sky Entertainment to produce a wide range of multi-platform content for The McCartys. The McCartys are a family of online influencers that create comedic, short-form videos that are released on the family's dedicated Youtube, TikTok and Instagram social media channels. The McCarty's family … [Read more...] about The McCartys Go Beyond YouTube in Deal With Wind Sun Sky Entertainment

Crayola and TheSoul Premiere Festive Playlist on YouTube Kids

By Allison Watkinson TLL Reporter Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership. The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families. Made possible by its ongoing … [Read more...] about Crayola and TheSoul Premiere Festive Playlist on YouTube Kids

Mattel Forges Strategic Ad Sales Partnership With Pocket.watch

Pocket.watch Granted Exclusive Ad Inventory Sales Rights to Mattel’s YouTube Brand Channels Including Barbie, Hot Wheels, and American Girl By Gary Symons TLL Editor in Chief Toy giant Mattel has signed a deal granting kids and family content creator Pocket.watch exclusive rights to sell advertising on its YouTube channels. The agreement covers more than 90 of … [Read more...] about Mattel Forges Strategic Ad Sales Partnership With Pocket.watch

Spotify, Apple and Other Streamers Sign Landmark Music Royalty Agreement

By Gary Symons TLL Editor in Chief Musicians and music streamers have come to what some call an historic new agreement on higher royalty rates. The National Music Publishers’ Association (NMPA), the Nashville Songwriters Association International (NSAI), and the Digital Media Association (DiMA) announced they've agreed to a settlement for certain mechanical streaming rates … [Read more...] about Spotify, Apple and Other Streamers Sign Landmark Music Royalty Agreement

Canadian Bill Could Change the Game for Streaming Services

By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees.  The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services

Celebrating the Beauty in Diversity

Contact the editor at karina@plainlanguagemedia.com Kimora Lee Simmons Leissner reclaims Baby Phat, her old streetwear brand created to bring a voice to women of color in fashion, in part because of the influence of daughters Ming Lee (19) and Aoki Lee (16). Having personally purchased the label under undisclosed circumstances, she will relaunch Baby Phat by summer of this … [Read more...] about Celebrating the Beauty in Diversity

Digital Deets: Retail, Social & Gaming Updates

Gen Z is shopping more frequently and spending more on fashion than Millennials are, according to a study from LIM College. Although the two generations tend to align in overall values, Gen Zers tend to appreciate the material things in life, including shopping at malls and physical stores. It's not only Gen Z—this last holiday season, everyone appreciated the convenience of … [Read more...] about Digital Deets: Retail, Social & Gaming Updates

Retail Watch: Thanksgiving, Black Friday & Other Trends

Contact the Editor at karina@plainlanguagemedia.com. Here are the top trends and data points to help you digest this five-day holiday weekend. This story has been updated for Dec. 3, 2018 to incorporate additional data, especially for Cyber Monday. The National Retail Federation (NRF) predicts that holiday sales, both in-store and online, will increase anywhere from 4.3% to … [Read more...] about Retail Watch: Thanksgiving, Black Friday & Other Trends

Experiential & Content Initiatives: From Theme Parks to Boxing Matches

Contact the Editor at karina@plainlanguagemedia.com. CBS Films enters into an exclusive national partnership with Six Flags Entertainment for a unique Halloween theme park experience that brings horror flick Hell Fest to life in CA, NJ, and IL. New themes areas include The Mausoleum, an increasingly narrow hall that forces guests to feel the touch of death; The Mask Room, a … [Read more...] about Experiential & Content Initiatives: From Theme Parks to Boxing Matches