The Licensing Letter

Toys and Games

ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo

By Allison Watkinson TLL Reporter ZAG has partnered with Novabrink and Xalingo to unveil new licensed Ghostforce toys at the ABRIN expo in Brazil. The ABRIN expo is the largest business-to-business event in the Latin American toy sector. The event hosts an average of 140 exhibitors and 13,000 visitors. ABRIN 2023 takes place from March 5 to 8, 2023. “ABRIN is such an … [Read more...] about ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo

Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair

By Allison Watkinson TLL Reporter The international toys and games trade fair Spielwarenmesse has just released new dates for its upcoming toy fair in 2024. The 2024 Spielwarenmesse trade fair will run from Tuesday, Jan. 30 to Saturday, Feb. 3, at Nuremberg’s exhibition center. The new days for the fair reflect a change from past years where the trade show ran from … [Read more...] about Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair

Sesame Street Partners With In Kidz on Diversity Education

By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education

Brand Value: Research Firm Names the World’s Top Toy Brands

By Gary Symons TLL Editor in Chief LEGO remains the world's most valuable toy brand, but Hasbro's Magic: The Gathering is the fastest growing franchise. That's according to the latest report from the brand valuation research firm Brand Finance, which issued its annual report this week. Brand Finance evaluates the strength of brands and quantifies their financial value to … [Read more...] about Brand Value: Research Firm Names the World’s Top Toy Brands

Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families

By Allison Watkinson TLL Reporter Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families. Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus … [Read more...] about Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families

Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns

Disney Partners With Board Game Developer Libellud

By Allison Watkinson TLL Reporter The French board game developer Libellud has partnered with Disney for a licensed game expansion to their Dixit franchise. A part of the Asmodee Group, Libellud is known for developing original game franchises such as Dixit, Loony Quest, Mysterium and Dice Forge. The original Dixit card game was created by Jean-Louis Roubira in 2008 and … [Read more...] about Disney Partners With Board Game Developer Libellud

North American Toy Revenue Flatlined in 2022

By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022

Mattel Issues Chelsea Doll Supporting Kids With Scoliosis

By Allison Watkinson TLL Reporter The Barbie brand has released a new doll for the Chelsea character line that is designed to increase representation of scoliosis. The new Chelsea doll features curvature in the spine and a removable back brace. With over 100,000 children diagnosed with scoliosis each year in the US, the new doll is intended to normalize the use of back … [Read more...] about Mattel Issues Chelsea Doll Supporting Kids With Scoliosis