US toy giant Mattel reported a sterling quarter with revenues increasing by 10 per cent over the same period last year, despite challenges posed by COVID-19, and driven by a strong IP licensing portfolio. Mattel says the company’s net sales in North America increased 13 per cent over the prior year’s quarter, primarily driven by growth in dolls, action figures building sets, … [Read more...] about Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year
Licensing Industry Loves COVID-19 Masks
US President Donald Trump may not be a fan of masks … but the licensing industry loves them! Reusable COVID-19 masks literally became the world’s fastest growing industry this year, going from almost zero in North America to a multi-billion dollar industry in just months. As it became clear the coronavirus was spreading rapidly in the US and Canada this spring, enterprising … [Read more...] about Licensing Industry Loves COVID-19 Masks
Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
The wildly popular Elf on the Shelf book is gaining more traction in international markets this year, as Merchantwise Licensing has snapped up rights to the 14 million copy bestseller. As well, Kellogs is again bringing out an Elf on the Shelf cereal for the holiday season, and Netflix inked a deal to bring to bring the blue-eyed elf to its streaming service. The Elf on the … [Read more...] about Christmas 2020 a Busy Season for Kid’s Book Character ‘Elf on the Shelf’
Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Contact the editor at karina@plainlanguagemedia.com Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, … [Read more...] about Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Average Royalty Income Up 5.0% Worldwide in 2019
Contact the editor at karina@plainlanguagemedia.com Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year, compared to 18% who said it declined and 9% who said it stayed the same. On average, licensing executives reported a 5.0% increase in royalty income in 2019. Royalty income is … [Read more...] about Average Royalty Income Up 5.0% Worldwide in 2019
Explore The Licensing Sourcebook Online TODAY
This video will go through how the Licensing Sourcebook Online works and how to navigate through the different search features. Learning to search quickly and efficiently is important in saving you time and energy. Jennifer will walk you through a step by step tutorial of The Licensing Sourcebook Online. If you wish to receive a live demo, please contact … [Read more...] about Explore The Licensing Sourcebook Online TODAY
Introduction to Licensing: A Brief Overview of the Industry
By popular demand! For those who need a quick intro to licensing, TLL releases a brief 9-minute video covering the basics. … [Read more...] about Introduction to Licensing: A Brief Overview of the Industry
Top Retailers Tag Holiday Toy Favorites
The holiday shopping season is firmly upon us, with more retailers revealing their top picks for this year's holiday season. By the 7th of September—54 days before Halloween, 78 days before Thanksgiving and 108 days before Christmas and Hanukkah (which this year begins on Christmas Eve)—the two largest toy retailers in the U.S., Walmart and Toys 'R' Us, had announced the toys … [Read more...] about Top Retailers Tag Holiday Toy Favorites