By Karina Masolova Billboard expands into China with a number of branded media platforms in partnership with Vision Music, a Chinese media company focusing on the entertainment, fashion, lifestyle and sports sectors. Under the agreement, Billboard will provide music content channels via multiple platforms, including print, internet and mobile. The announcement follows … [Read more...] about Billboard the Latest to Use Private Partners to Expand in China
Music Licensed Goods Down 1.7% as Movie Merch Spread Out on Shelves
By Marcy Magiera U.S. and Canadian sales of licensed goods based on music properties trended down for the second consecutive year in 2015, though not as steeply as in 2014. Music licensed goods represented $2.45 billion in North American retail sales in 2015, a drop of 1.7%, according to The Licensing Letter's Annual Licensing Business Survey. In 2014, sales of music licensed … [Read more...] about Music Licensed Goods Down 1.7% as Movie Merch Spread Out on Shelves
Rogue Film’s Miniature Launch
By Karina Masolova In a move reminiscent of last year's Force Friday unboxing events, Disney revealed the new toy line for upcoming film Rogue One: A Star Wars Story via a series of fan-made videos on Star War's YouTube channel. Unlike last year however, the toys—from Hasbro, LEGO, Funko, Jakks Pacific, Mattel and Disney Store—are brought to life in scripted stop-animation … [Read more...] about Rogue Film’s Miniature Launch
What Not to Do: Kardashians Score a Win in Fight Against Licensee
By Karina Masolova The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement. The Aug. 23 ruling, from the U.S. District Court for the Central District of California (2Die4Kourt v. Hillair … [Read more...] about What Not to Do: Kardashians Score a Win in Fight Against Licensee
6 Trends in Global Entertainment/Character Licensing
By Glenn S. Demby, Esq. Worldwide retail sales of licensed merchandise based on entertainment/character properties totaled $28.7 billion in 2015, according to TLL's Annual Licensing Business Survey. For the second year in a row, entertainment/character was the fastest growing property type—outdoing 2014's 4.8% increase with even more impressive growth of 6.3%. Here's a look at … [Read more...] about 6 Trends in Global Entertainment/Character Licensing
Disney Dresses Up with Fashion
If you think Disney licensing is all about mass merchant toys and T-shirts, think again. Fast fashion retailer Forever 21 this week rolls out a limited-edition Disney Pixar capsule collection of women's, men's and kids's clothing and accessories that feature character portraits of Buzz Lightyear, Woody, Dory, Nemo, Mike Wazowski and others along with phrases that play off the … [Read more...] about Disney Dresses Up with Fashion
Pokémon, Rio2016 Merchandise Ride Summer Sales Wave
The pop culture and sports events of the summer have created a groundswell of demand for related licensed merchandise. According to reports, Pokémon-related merchandise sales built through July and could be on track to remain high through the holiday season. Meanwhile, retailers selling Rio2016 merchandise are winning gold, several of them recently told Forbes. Pokémon Go … [Read more...] about Pokémon, Rio2016 Merchandise Ride Summer Sales Wave
Off-price Channel Continues to Gain Ground Ceded by Department Stores
With the back-to-school retail season in full swing and the holidays just around the corner, there's mounting evidence that the licensed product distribution trends highlighted in TLL Annual Licensing Business Survey—including the growth of the dollar/value/off-price channel and the decline of department/mid-tier stores are picking up steam in 2016. Off-price retailers will … [Read more...] about Off-price Channel Continues to Gain Ground Ceded by Department Stores
BRICs Falling—Tough Times in Emerging Licensing Markets
By Glenn S. Demby, Esq. Just a few years ago, the BRIC countries of Brazil, Russia, India and China seemed to be emerging powerhouses of licensing, posting growth rates that left the world's mature economies in the dust. But now the BRICs are going through hard times, as documented by findings from the 2016 TLL Annual Licensing Business Survey. China Still Growing but at Slower … [Read more...] about BRICs Falling—Tough Times in Emerging Licensing Markets
Star Wars Blasts Toy Industry Growth to Century High
By Marcy Magiera Toys based on movie, TV and other entertainment content licenses will push U.S. toy sales to growth of 7.0% in 2016, the market's fastest growth this century, predicts The NPD Group. U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest … [Read more...] about Star Wars Blasts Toy Industry Growth to Century High