The Licensing Letter

Gary Symons

New Licensing Agency Renaissance Signs Up Multiple Clients

By Allison Watkinson TLL Reporter The recently-launched Renaissance Licensing agency has officially announced its initial roster of clients. The agency's initial client roster includes global licensing representation for the estates of late film stars Steve McQueen and Charlie Chaplin, as well as for the retro file-sharing brand LimeWire. “My family and I are thrilled … [Read more...] about New Licensing Agency Renaissance Signs Up Multiple Clients

Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions

Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes

By Gary Symons TLL Editor in Chief The newly formed costume company Noah & Zoie has already released its first licensed line in collaboration with the global YouTube musical hit Super Simple Songs. Noah & Zoie is a new company created by longtime costume company DG Brands, which creates costumes for Walmart and other major retailers. DG Brands announced the … [Read more...] about Noah & Zoie Launches Super Simple Songs Infant and Toddler Costumes

‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines

By Allison Watkinson TLL Reporter Acclaimed musician and entrepeneur Dolly Parton has entered into an exclusive licensing agreement with Conagra Brands for an expanded collection of Duncan Hines’ food products. The new line of Dolly Parton x Duncan Hines products will include a range of frozen, refrigerated, grocery and snack items inspired by Southern comfort … [Read more...] about ‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines

True Religion Puts Its Faith in Orly for New Footwear Line

By Gary Symons The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation. The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” … [Read more...] about True Religion Puts Its Faith in Orly for New Footwear Line

Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing

By Allison Watkinson TLL Reporter Bulldog Licensing has promoted Rocio Fernandez from her previous position of licensing approvals coordinator to the new role of creative executive. After only two years at Bulldog, Rocio has established a reputation in the licensing industry as a professional who has a strong understanding of the creative needs of the agency's … [Read more...] about Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing

Playmates Creates a Towering Playset For ZAG’s Miraculous Series

By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series

Twilight Daycare Becomes First Animated Series Fully Produced in Roblox

By Gary Symons TLL Editor in Chief Gamefam and Wind Sun Sky Entertainment have made metaverse history, producing the first animated series produced entirely inside Roblox. The new show Twilight Daycare is based on the Roblox game of the same same, which has posted an incredible 2 billion visits for its unusual roleplaying experience. Twilight Daycare is pretty much … [Read more...] about Twilight Daycare Becomes First Animated Series Fully Produced in Roblox

Billabong Works With Coral Gardeners on Reef Restoration

By Allison Watkinson TLL Reporter Billabong has partnered with Coral Gardeners for a collaborative beachwear collection to raise awareness for ocean conservation. Founded in 2017 in Mo’orea by Titouan Bernicot, Coral Gardeners is an ocean conservation organization that was created to help restore the world's rapidly declining coral reef ecosystems by planting … [Read more...] about Billabong Works With Coral Gardeners on Reef Restoration