By Allison Watkinson
TLL Reporter
Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset.
Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and multiple floors and environments for infinite play, and will be unveiled at the London and Nuremberg toy fairs later this month.
“This playset is a genuine representation of the beloved Miraculous universe,” said Playmates Toys VP, Georgia Manolas Walker. “It’s more than just a playset, it embodies the essence of the show centered in Paris, allowing fans to immerse themselves in the adventures of Ladybug and Cat Noir! C’est magnifique!”
Transforming into an expansive three-floor play environment and hero headquarters for the Miraculous Parisian Heroez, the playset features a ground-floor Parisian park, second-floor restaurant and surprise balcony, a working elevator, a third-floor zipline, four pop-out shops, 40 accessories, and more. The Miraculous Ladybug Paris Heroez Playset will debut this summer, just in time for the summer Olympic Games in Paris.
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The London and Nuremberg toy fairs will also see the unveiling of the Miraculous Hero Switch Ladybug Fashion Doll. With an innovative, never-seen-before play pattern and a “Try Me” to experience this feature in store, simply press a button, and Ladybug miraculously switches from one hero outfit to another. Standing 10.5 inches tall, the Miraculous Hero Switch Ladybug doll features her signature blue hair and is packaged with a cat ear headband, and two different masks for each hero mode. The Miraculous Hero Switch Ladybug doll will be available in August at most toy retailers.
New character additions to the Miraculous fashion doll assortment include Ubiquity and Cosmobug. Dressed in their signature outfits straight from the one-hour TV Specials available on Disney and Disney+, each action doll features soft-good fashions, removable shoes, two-to-three accessories, and 15 points of articulation for dynamic poseability play. Packaged in eye-popping color to match the signature colors of each character, each are 10.5 inches.
Miraculous is a global entertainment franchise that includes TV, films, social media, consumer products, promotions, gaming, live events and more. Co-produced by ZAG and Mediwan Kids & Family, the Miraculous TV series is currently in its fifth season and is available in over 120 countries across the globe.
Initially founded in 1965, Playmates Toys is a global company that specializes in the design, development, management, marketing and distribution of toys and entertainment brands. Playmates currently offers its products in over eighty countries worldwide.
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