TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
Crayola and Cupixel Collaborate On Augmented-Reality Art Kits
By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits
Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods
By Gary Symons TLL Editor in Chief Federal prosecutors arrested two men Nov. 15 in what they say was the largest-ever seizure of counterfeit goods in US history. The investigators seized more than 200,000 counterfeit handbags, clothes and other luxury items worth $1.03 billion. The indictments of Adama Sow and Abdulaj Jalloh were unsealed, … [Read more...] about Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods
Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery
By Allison Watkinson TLL Reporter Punchbowl has partnered with Warner Bros Discovery for a digital invitation collection based on licensed DC Super Heroes, FRIENDS, and Harry Potter characters. The design of the co-branded invitations are intended to match the appearance and visual texture of traditional paper letters, envelope liners, postage stamps and greetings. A subsidiary … [Read more...] about Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery
Funko App Using eBay Data to Assess Value of Its Collectibles
By Allison Watkinson TLL Reporter Funko has announced an update to its official Funko app that incorporates new collection valuation capabilities powered by eBay transaction data.Scheduled for launch in the fourth quarter of 2023, Funko's direct-to-consumer (DTC) catalog app will be revamped to include the new eBay valuation feature.The new eBay data integration for the Funko … [Read more...] about Funko App Using eBay Data to Assess Value of Its Collectibles
Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
By Gary Symons TLL Editor in Chief The global fashion house Perry Ellis just launched a new Rafaella line with an apparel collection for women called ELLA. The launch of ELLA/Rafaella is a more modern and trend-focused collection designed for work and play, offering a wide assortment of designs meant for the weekday and the weekend. The ELLA collection will … [Read more...] about Perry Ellis Launches New ELLA/Rafaella Collection of Women’s Apparel
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Latest Data Predicts a Not So Merry Xmas For Toys, Retail
By Gary Symons TLL Editor in Chief The licensing industry should lower expectations for the coming holiday season, as retail sales fell slightly in October, and toy sales are down overall. The US Commerce Department reported retail sales fell slightly in October by 0.1%. That's not great, but the good news is that economists were expecting a greater decline, based on … [Read more...] about Latest Data Predicts a Not So Merry Xmas For Toys, Retail
ZAG Appoints New Franchise Marketing Director
A new Franchise Marketing Director has been appointed by ZAG, a global independent animation studio that produces popular brands such as Miraculous and Ghostforce. Michael Berreth, a veteran industry marketing executive who has worked on Disney’s Winnie-the-Pooh and Strawberry Shortcake, will be in charge of developing and implementing marketing strategies for ZAG’s brands … [Read more...] about ZAG Appoints New Franchise Marketing Director
Sesame Workshop Launches New Resources to Help Families Cope with Loss
By Allison Watkinson TLL Reporter Sesame Workshop has partnered with the New York Life Foundation on new Sesame Street-themed resources for Children’s Grief Awareness Month. The New York Life Foundation is a social impact division of the New York Life insurance company, and provides financial support to nonprofit organizations and community initiatives that are focused on … [Read more...] about Sesame Workshop Launches New Resources to Help Families Cope with Loss