The Licensing Letter

Gary Symons

Millimages Expands Licensing Program for Molang Across Latin America

By Allison WatkinsonTLL ReporterMillimages has announced several new licensing agreements and content sales in Latin America for its Molang entertainment brand. Created by Korean illustrator Hye Ji Yoon, Molang is a cute, gender-neutral bunny that focuses on joy, compassion, and love. Since its acquisition by Millimages in 2015, Molang's international presence has expanded to … [Read more...] about Millimages Expands Licensing Program for Molang Across Latin America

Pass Go and Park for Free, Thanks to Monopoly Licensing Deal

By Gary Symons TLL Editor in Chief Well, here's a licensing deal we've never seen before. Hasbro's new deal sees it licensing the 'Free Parking' space in its Monopoly game to offer shoppers free parking in real life. As part of Hasbro's new 'All is Fair' Monopoly campaign, the company has signed a deal with parking reservation company SpotHero to offer 1,000 free parking … [Read more...] about Pass Go and Park for Free, Thanks to Monopoly Licensing Deal

JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand

By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand

Rapid Growth Leads Falcon’s Beyond to Double Its Staffing

TLL Staff A global entertainment company and a leader in immersive storytelling, Falcon’s Beyond Global, Inc. (FBYD), is launching a massive hiring campaign for its Falcon’s Creative Group division. The company aims to double its staff by adding nearly 200 new team members who specialize in design, media, and technology. The move comes as the company experiences … [Read more...] about Rapid Growth Leads Falcon’s Beyond to Double Its Staffing

Sesame Workshop Announces New Sesame Street-Themed Live Show

By Allison Watkinson TLL Reporter Sesame Workshop and Round Room Live have announced a new North American tour production called Sesame Street Live! Say Hello. Sesame Street Live! Say Hello will feature officially licensed characters from the Sesame Street TV franchise in a new interactive production.“For over 50 years, Sesame Workshop has worked at the intersection of … [Read more...] about Sesame Workshop Announces New Sesame Street-Themed Live Show

WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details

By Allison Watkinson TLL Reporter World of Wonder and Voss Events have released details for the officially licensed Canada's Drag Race 2024 Tour. Scheduled to take place throughout February, the official tour will begin with an event in New Brunswick and then travel to event centers in Ontario, Saskatchewan, Manitoba, Alberta, and British Columbia. Canada's Drag Race is the … [Read more...] about WOW and Voss Events Announce Canada’s Drag Race: Official 2024 Tour Details

Spongebob and Friends Stumble Into the Stumble Guys World

By Gary Symons TLL Editor in Chief Spongebob Squarepants has stumbled into the Stumbleverse in a licensed deal between Paramount and the Stumble Guys video game. Stumble Guys is a hugely popular mobile game played by tens of millions of people every week. The game focuses on a party battle royale game with fast-paced multiplayer gameplay, and more importantly, social … [Read more...] about Spongebob and Friends Stumble Into the Stumble Guys World

How A Focus on Food Made Broad Street a Top 20 Agency

By Gary Symons TLL Editor in Chief Anyone in the world of food licensing should know Broad Street Licensing Group. They are, after all, one of the top 20 licensing agencies in the world, and in the top two in the area of food and beverage licensing. Last year, for example, Broad Street put together licensing deals that generated well over a billion dollars in retail … [Read more...] about How A Focus on Food Made Broad Street a Top 20 Agency

King Ice Jewelry Putting the Shine On Sonic The Hedgehog

By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog