By Allison Watkinson TLL Reporter Hi-Chew has appointed the Beanstalk licensing agency to extend its fruit candy brand into new product categories.Beanstalk is a global brand extension licensing agency that works alongside its clients to develop licensed products and services.The agency offers a wide range of services such as licensing representation, cultural intelligence, … [Read more...] about Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
Jinkies! Wet n’ Wild has Created a Groovy Scooby Doo Cosmetics Collection!
By Allison Watkinson TLL Reporter The Wet n' Wild Beauty brand has launched a limited-edition Scooby-Doo cosmetics collection in partnership with Warner Bros. Discovery. Scooby-Doo is a long-standing family entertainment franchise that is currently owned by Warner Bros. Discovery, initially created for an animated TV series called Scooby-Doo Where Are You? for the Hanna-Barbera … [Read more...] about Jinkies! Wet n’ Wild has Created a Groovy Scooby Doo Cosmetics Collection!
The Licensing Letter Releases First Global Guide to Licensing Agencies
TLL Staff The Licensing Letter is pleased to announce we have released our first-ever guide to licensing agencies, available now at no charge at THIS LINK. If your plans for 2024 include expanding into a new territory or licensing category, TLL has your back, with a guide that features profiles and contacts for licensing agencies of all sizes, in all regions, and … [Read more...] about The Licensing Letter Releases First Global Guide to Licensing Agencies
The Story Behind Hasbro’s Holiday Sale of Entertainment One
By Gary Symons TLL Editor in Chief While the rest of us were chowing down on leftover turkey and napping on the in-law's couch in a tryptophan-induced coma, Hasbro and Lionsgate were busy inking a deal for the sale of Entertainment One. Hasbro announced on December 27 it had completed the sale to Lionsgate for $375 million in cash, with Liongate also assuming all current … [Read more...] about The Story Behind Hasbro’s Holiday Sale of Entertainment One
Global Toy News Will Return in 2024 After Death of Founder
By Gary Symons TLL Editor in Chief Some bittersweet news today, as we've learned that Global Toy News will return to publication in 2024. The unique publication shut down temporarily after the death of its founder, Richard Gottlieb, in late October. Gottlieb was founder of both Global Toy News and the consultancy firm Global Toy Expert, and he was certainly … [Read more...] about Global Toy News Will Return in 2024 After Death of Founder
Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
By Allison Watkinson TLL Reporter Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership. The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families. Made possible by its ongoing … [Read more...] about Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
By Allison Watkinson TLL Reporter Authentic Brands Group has entered a new agreement with BRJ Group to run its Boardriders business operations in Japan and Taiwan. Boardriders encompasses a portfolio of high-profile sports lifestyle brands including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and Von Zipper. Authentic officially acquired the Boardriders business and … [Read more...] about Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
Ralph Lauren Announces Strategic Collaboration for Luxury Furniture
By Allison Watkinson TLL Reporter Ralph Lauren is entering a long-term licensing partnership with Haworth Lifestyle Design to support the company's increased expansion into the homeware category. Initially introduced in 1983, Ralph Lauren’s Home collection includes a wide variety of luxury home goods. This includes high-quality, Italian-made products such as furniture, … [Read more...] about Ralph Lauren Announces Strategic Collaboration for Luxury Furniture
Care Bears Express Christmas Event Takes Off in Hong Kong
By Allison Watkinson TLL Reporter Cloudco Entertainment and kkplus have announced a licensed Care Bears Express holiday event at the Langham Place mall in Hong Kong. Langham Place is a large, 16-story shopping centre and commercial complex that is located in the Kowloon district of Hong Kong. The Cloudco and kkplus partnership in Langham Place features an extensive Care Bears … [Read more...] about Care Bears Express Christmas Event Takes Off in Hong Kong
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man