TLL Staff International Game Technology PLC (NYSE: IGT) has been granted exclusive rights to the Wheel of Fortune brand for gaming and lotteries. IGT signed a 10-year licensing agreement with Sony Pictures Television giving it the right to use the brand in gaming, lottery, iGaming and iLottery, as well as non-exclusive rights to distribute Wheel of Fortune content for … [Read more...] about IGT Places Bet on 10-Year Gaming Deal with Wheel of Fortune
One Woman’s Trek on the Hard Road Faced by Inventors
By Gary Symons TLL Editor in Chief There are plenty of licensing success stories out there, but anyone who’s successfully created a new product knows the road to success is a bumpy one. That’s especially true of new creators or inventors who come into the business with no existing contacts or experience. For many, the introduction to licensing is daunting, and even … [Read more...] about One Woman’s Trek on the Hard Road Faced by Inventors
Designer Bobby Abley Releases Beastly Transformers Collection
By Allison Watkinson TLL Reporter Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts. Transformers' is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media. The Transformers x Bobby Abley capsule collection … [Read more...] about Designer Bobby Abley Releases Beastly Transformers Collection
Jeep and Merrell Making Tracks in the Great Outdoors
By Gary Symons TLL Editor in Chief Things Merrell boots and Jeeps have in common is they're both tough as hell and virtually unstoppable in the great outdoors. Now, Merrell and Jeep are collaborating on a new hiking boot to celebrate the rugged heritage of these two outdoor legends. Merrell and Jeep have announced they will launch the “Merrell Moab 3 Mid x Jeep”, a … [Read more...] about Jeep and Merrell Making Tracks in the Great Outdoors
Live the Cobra Kai Story With Newly Licensed Training Gear
By Allison Watkinson TLL Reporter Merchantwise has secured a licensing partnership between Sony Pictures Consumer Products and the Jitsy Club for a Cobra Kai-themed martial arts product range. Based on Sony Pictures' Karate Kid franchise, Cobra Kai is a TV series that takes place 30 years after the 1984 All Valley Karate Tournament from the original Karate Kid … [Read more...] about Live the Cobra Kai Story With Newly Licensed Training Gear
Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
Reebok Sprints Into Bedding Market With Taram Textiles Partnership
TLL Staff The sportswear brand Reebok is creating a new sleep system with the help of India-based manufacturer Taram Textiles. Under the licensing agreement, Reebok and Taram will be introducing a comprehensive home textiles collection promoting the concept of “sleep as a sport.” The license covers both the U.S. and Canadian markets. The Indian manufacturer is creating a … [Read more...] about Reebok Sprints Into Bedding Market With Taram Textiles Partnership
Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal
By Allison Watkinson TLL Reporter King Features has partnered with L’Oréal for a Qixi Festival themed licensing promotion featuring Popeye and Olive Oyl. The Qixi Festival is an annual Chinese celebration that focuses on the love between Zhinü and Niulang in Chinese mythology. The Festival is often celebrated by romantic partners through gift-giving and … [Read more...] about Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal
Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing
Breaking News: J.M. Smucker Co. to Acquire Hostess Brands
By Gary Symons TLL Editor in Chief The J. M. Smucker Co. (NYSE: SJM) announced today the signing of a definitive agreement to acquire Hostess Brands, Inc. (NASDAQ: TWNK) in a $5.6 billion transaction. The planned acquisition marks a major development in the snack category of the food and beverage industry, as Hostess is among the best known brands in the sector. Smucker … [Read more...] about Breaking News: J.M. Smucker Co. to Acquire Hostess Brands