By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has hired merchandising veteran Ellie Terveen as the company's new director of retail sales. “I am so grateful to be joining the team at Dr. Seuss Enterprises, helping to move on their vision of promoting literacy and imagination through Dr. Seuss’s iconic works.” said Terveen. “In this new role, I look forward to … [Read more...] about Who’s News: Dr. Seuss Hires New Head of Retail Sales
Matchday Launches New Game For FIFA Women’s World Cup
The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup
Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month
By Allison WatkinsonTLL ReporterThe pet safety brand Invisible Fence is hosting its fifth-annual From Shelter to Forever Home Donation Contest. Invisible Fence is a North American pet care brand that provides containment, avoidance, access, recovery and training solutions to reduce the risk of lost and runaway pets. The From Shelter to Forever Home Donation Contest is intended … [Read more...] about Invisible Fence Hosts Shelter Donation Contest For Lost Pet Prevention Month
Red Sonja Marks 50th Anniversary With CP Licensing Program
She doesn't look a day over 30, but the comic character Red Sonja is celebrating 50 years of sword-swinging action this year. To celebrate the big anniversary, Red Sonja, LLC has signed a new collection of merchandise licensing partners. The company says Red Sonja's partners plan to surprise fans with innovative products "that capture the spirit, adventure and imagination … [Read more...] about Red Sonja Marks 50th Anniversary With CP Licensing Program
Think Pink: NYX Unveils Barbie-Themed Makeup Collection
By Allison Watkinson TLL Reporter NYX Professional Makeup has launched a limited-edition makeup collection for Barbie the Movie in partnership with Warner Bros. Pictures and Mattel. NYX Professional Makeup is an international cosmetics brand that creates affordable, professional quality makeup and beauty products. The brand distributes its products in more than 70 … [Read more...] about Think Pink: NYX Unveils Barbie-Themed Makeup Collection
Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
By Allison Watkinson TLL Reporter The Joester Loria Group has appointed Penguin Ventures as its local sub-agent for the World of Eric Carle in the UK, Ireland, and Eire. The Joester Loria Group (JLG) is a full-service licensing and brand management agency. The agency is responsible for the global licensing rights to the World of Eric Carle brand. The World of Eric … [Read more...] about Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
By Allison Watkinson TLL Reporter Wellful, Inc. has added the nutrition and weight management brand Jenny Craig to its portfolio of health & wellness brands. "The Jenny Craig brand is a wonderful addition to Wellful's collection of proven health and wellness brands" said Wellful CEO, Brandon Adcock. "Over the last 40 years, Jenny Craig has been committed to helping … [Read more...] about Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Lush and SpongeBob Team Up to Reduce Plastics in the Ocean
By Allison Watkinson TLL Reporter Lush and Paramount Consumer Products have teamed up on a limited-edition beauty collection for SpongeBob SquarePants: Operation Sea Change. Launched in 2022 by Nickelodeon and Paramount CP, SpongeBob SquarePants: Operation Sea Change is a multi-year ocean conservation and sustainability initiative that aims to reduce plastic pollution … [Read more...] about Lush and SpongeBob Team Up to Reduce Plastics in the Ocean