By Allison Watkinson
CEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.
The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more.
“Chuck E. Cheese and KIDZ BOP share a common mission—to provide unforgettable moments filled with fun, dance and laughter to children and families worldwide,” said Chuck E Cheese VP, Melissa McLeanas. “This partnership is a natural fit, and we are excited to offer a fresh and engaging experience that combines the best of both brands.”
As part of the collaboration, Chuck E. Cheese and KIDZ BOP are hosting nightly Dance Parties at Chuck E. Cheese locations until the end of September. The co-branded Dance Parties will feature original Chuck E. Cheese music and remix playlists and music videos from the KIDZ BOP 2023 Vol. 2 album on the CEC Media Network.
CEC Media Network is a closed-circuit TV network that is available in every Chuck E. Cheese family entertainment center in the U.S.
As the official music partner of Chuck E. Cheese, KIDZ BOP music videos will be added as featured programming on the CEC Media Network throughout the licensing collaboration.
The official U.S. KIDZ BOP Live Tour has also added appearances by licensed Chuck E. Cheese and Friends characters at the Jones Beach Theater in New York.
The next KIDZ BOP Live Tour appearance by Chuck E. Cheese characters will take place at Dallas-Fort Worth in Texas on Aug. 26, 2023.
In addition, Chuck E. Cheese and KIDZ BOP have extended their partnership to Mexico with a cross-promotion to celebrate Dia de los Niños (Children’s Day).
The promotion will include live appearances by the KIDZ BOP Kids and Spanish-language KIDZ BOP music video screenings in all Chuck E. Cheese locations in the region.
“Both KIDZ BOP and Chuck E. Cheese have played integral roles in families’ lives worldwide,” said KIDZ BOP VP, Jackie Turner. “This collaboration allows us to expand the KIDZ BOP experience beyond the home, and make family time at Chuck E. Cheese even more special.”
KIDZ BOP is a global music brand for children and families that primarily features covers of popular songs that are sung by children.
The KIDZ BOP brand includes music videos, albums consumer products, live tours, licensed products, and more. The franchise currently records its music in five different languages.
CEC Entertainment is a family entertainment and dining company that owns and operates the Chuck E. Cheese, Peter Piper Pizza and Pasqually’s Pizza & Wings brands.
The global licensing, media, and entertainment division manages the company’s strategic partnerships and IP development across licensed consumer products, original entertainment content, and more.