By Allison Watkinson TLL Reporter The toy and game company KessCo has announced an exciting new partnership with Crunchyroll and its popular Spy x Family franchise. The collaboration will pave the way for an upcoming tabletop game titled SPY x FAMILY: Mission for Peanuts, set to release in Fall 2023 at Barnes & Noble and other leading retail locations. "Bringing … [Read more...] about KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise
Licensing Deal Combines Super Mario With Super Oreos
By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos
Authentic Brands Receives Half-Billion Dollar Investment
By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment
NBA Teams Up With My Hero Academia for Apparel Line
By Gary Symons TLL Editor in Chief The National Basketball Association is putting out a new apparel collection with My Hero Academia, produced by HYPERFLY. My Hero Academia is a Japanese anime series based on a manga series by Kohei Horikoshi. It is set in a world where about 80 percent of the population has a superpowered Quirk. Heroes protect people and society from … [Read more...] about NBA Teams Up With My Hero Academia for Apparel Line
Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck
By Allison Watkinson TLL Reporter Upper Deck has secured a multi-year license with TOP LEGENDS to produce currency-quality, value-note collectibles featuring Wayne Gretzky. Upper Deck is a global entertainment company that specializes in trading cards, memorabilia, collectibles, games, and online platforms based on sports and entertainment properties. The partnership … [Read more...] about Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck
Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
Stan Lee Featured in New Comic-Con Museum Exhibit
By Allison Watkinson TLL Reporter Kartoon Studios has developed a Comic-Con Museum exhibit for Stan Lee as part of his centennial birthday celebration. The upcoming Comic-Con Museum exhibit called Excelsior! The Life and Legacy of Stan Lee is intended to follow Stan Lee's extensive career in the entertainment industry. The exhibit will include numerous rare comic … [Read more...] about Stan Lee Featured in New Comic-Con Museum Exhibit
Bulldog Secures New Licenses for Sesame Street in the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has announced the release of two adult-oriented product ranges for the Sesame Street brand in the UK. The new licensed Sesame Street collections include an apparel and accessories line from TruffleShuffle and a line of patches and badges from Pawprint Family. "The strength of Sesame Street across a multitude of media … [Read more...] about Bulldog Secures New Licenses for Sesame Street in the UK
Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch
By Allison Watkinson TLL Reporter Hasbro has partnered with the Anya Hindmarch fashion label for a licensed Mr. Potato Head capsule collection. Anya Hindmarch is a UK-based fashion label that specializes in creating luxury, organization-focused accessories using textured leather and other high-quality materials. “A true pop culture icon with fans across generations, … [Read more...] about Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report