By Allison Watkinson
Hasbro has partnered with the Anya Hindmarch fashion label for a licensed Mr. Potato Head capsule collection.
Anya Hindmarch is a UK-based fashion label that specializes in creating luxury, organization-focused accessories using textured leather and other high-quality materials.
“A true pop culture icon with fans across generations, it’s important to us to keep joy at the center of all we do with Mr. Potato Head,” said Hasbro VP, Marianne James. “This collaboration aligns perfectly with our north star Blueprint 2.0 strategy, allowing us to bring the brand to life for fans with Anya’s distinctly fun, lively and sustainable vision.”
The Mr. Potato Head x Anya Hindmarch capsule collection includes eight unisex small leather products such as a cross-body bag, a key fob, an ear pod pouch, a strapped phone pouch, a zip card case, a mini trifold, an envelope purse sticker, and a card case.
The co-branded collection is currently available for purchase at Anya Hindmarch, Net a Porter, and Matches.
Mr. Potato Head is a long-standing American childrens’ toy brand that is owned by Hasbro, a global company that develops and delivers branded experiences through toys, consumer products, gaming and entertainment.