By Allison WatkinsonTLL ReporterWS Game Company and Hasbro have partnered on a limited-edition MONOPOLY game for Hasbro’s one hundredth anniversary. WS Game Company, formerly known as Winning Solutions, is a board game developer that creates deluxe and customized editions of branded tabletop games. The company is one of the few board game manufacturers with an authorized Hasbro … [Read more...] about WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary
The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
By Allison WatkinsonTLL ReporterMitchell & Ness and Legends Recordings are releasing an exclusive NBA jersey collection designed by Tats Cru for the 50th Anniversary of Hip Hop.The partnership for the jersey collection was secured by Legends Recordings exclusive licensing agent for the 50th Anniversary of Hip Hop merchandising program, The Brand Liaison. The custom NBA … [Read more...] about The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set
By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set
Rubies II Partners With Warner Bros. For Flashy Superhero Costumes
By Allison WatkinsonTLL ReporterRubies II is releasing an officially licensed costume collection for DC and Warner Bros. new superhero movie, The Flash. The licensing deal with Rubies II was secured by Warner Bros. Discovery Global Consumer Products (WBDGCP) on behalf of its parent company Warner Bros. Discovery and its subsidiary DC Comics.Rubies II is a global company that … [Read more...] about Rubies II Partners With Warner Bros. For Flashy Superhero Costumes
Who’s News: The WiT Foundation Welcomes Five New Board Members
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members
Sony Pictures Consumer Products Announces Licensees Ahead Of Licensing Expo
By Allison WatkinsonTLL ReporterSony Pictures Consumer Products has announced an extensive lineup of licensees alongside new film and television launches in time for this year's Licensing Expo. “Licensing Expo comes at a defining moment in our trajectory," said Sony Pictures Entertainment EVP, Jamie Stevens. "With many of our properties enjoying renewed television seasons and … [Read more...] about Sony Pictures Consumer Products Announces Licensees Ahead Of Licensing Expo
TLL Feature: The Royalty Report a Delicious Take on Licensing
By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing
JPatton: The Company That Fiercely Protects Your Brand
Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Exodo Animation: On a Mission to Bring Your Licenses to Life
See Exodo Animation at Licensing Expo at Booth S254, and make appointments through the Licensing Expo match- making application, or contact Paco Navarro by email at navarro@exodoanimation.com. By Gary Symons TLL Editor in Chief When Exodo Animation hits the floor at this year’s Licensing Expo, it will be with the goal of bringing their clients’ licenses to life. Exodo … [Read more...] about Exodo Animation: On a Mission to Bring Your Licenses to Life
True Purpose Enterprises Launches New Culinary Licensing Agency
By Allison WatkinsonTLL ReporterTrue Purpose Enterprises has launched a new brand management business called Eighty Ate for food and beverage licensing. Eighty Ate will offer services to culinary businesses who seek to enter additional retail markets, as well as non-food brands which intend to expand into the food and beverage categories. Formerly run within The Point.1888 as a … [Read more...] about True Purpose Enterprises Launches New Culinary Licensing Agency