By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola
Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
By Allison Watkinson TLL Reporter The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films. A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands. As the licensing … [Read more...] about Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
Adonis Creed Coming to Fortnite in MGM Collaboration
By Allison Watkinson TLL Reporter Epic Games’ and MGM have partnered to bring limited-edition Creed III content to the Fortnite online game platform. MGM's Creed film franchise follows the boxing career of the fictional character Adonis Creed. The upcoming Creed III film is the third installment in the franchise and marks Michael B. Jordan’s directorial debut. “Creed … [Read more...] about Adonis Creed Coming to Fortnite in MGM Collaboration
Pawsonify Launches Pet Line Based on Persona 5 Royal
The quirky pet accessory company Pawsonify is launching its first ever video game collaboration. Pawsonify is quite a unique company, as it essentially exists "to enliven the relationships between pets and their geeky humans." The company's main focus is to seek licenses based on popular anime and games, and bring these 'geek culture' products to the market as pet … [Read more...] about Pawsonify Launches Pet Line Based on Persona 5 Royal
Nitro Circus Returns Thanks to Round Room Live Partnership
By Gary Symons TLL Editor in Chief The certifiably insane thrill ride that is the Nitro Circus returns in its first live tour since 2018, thanks to a partnership with Round Room Live. Nitro Circus and Round Room Live today announced a multi-year global partnership that will see the action sports authorities return to North American arenas for the first time in five … [Read more...] about Nitro Circus Returns Thanks to Round Room Live Partnership
Experiential Licensing: Crayola Experience Named as Top Museum for Kids
By Allison Watkinson TLL Reporter The Crayola Experiences attraction in Easton has been featured on USA TODAY's list of the Best Children's Museum Readers' Choice Awards for 2023. USA TODAY's Reader's Choice Awards are intended to highlight the best US destinations in categories such as entertainment, food and drink, hotels, and activities. The licensed Crayola … [Read more...] about Experiential Licensing: Crayola Experience Named as Top Museum for Kids
Agencies: Battersea Extends Licensing Agreement with The Point.1888
By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888
Who’s News: Insights Family Continues Growth With 8 New Hires
By Allison Watkinson TLL Reporter The Insights Family market intelligence agency has continued to expand with the addition of eight new employees. The eight new hires have been appointed to the company’s technology, research, customer success and support functions. The new employees include John Osemeke as a tech developer, Nina Nowak as research manager, Matthew … [Read more...] about Who’s News: Insights Family Continues Growth With 8 New Hires
TheSoul Publishing Hires Three Agencies for Global Licensing
By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing