By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. "Through the excellence of its collections and … [Read more...] about MoMA Appoints IMG to Expand Global Licensing Program
How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America's new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In fact, every authentic NHL … [Read more...] about How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
J.M. Smucker Fetches Playful Partnership with Pets + People
By Allison Watkinson TLL Reporter J.M. Smucker Co. and Pets + People have partnered to develop licensed pet toys for several well-known brands from J.M. Smucker's portfolio. The brands included in the licensing agreement are Milk-Bone, Jif and Meow Mix. "We are excited to marry the innovative approach Pets + People brings to the pet toy category with our iconic … [Read more...] about J.M. Smucker Fetches Playful Partnership with Pets + People
Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health systems across the U.S., funding … [Read more...] about Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
By Gary Symons TLL Editor in Chief The country of Taiwan is actively working to increase its role in the global licensing industry, including its first-ever showing at the Bologna Licensing Trade Fair/Kids (BLTF/K). As the Bologna Children’s Book Fair (BCBF) continues to evolve into a cross-sector rights hub, Taiwan is leveraging the event to introduce its own various … [Read more...] about Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
By Allison Watkinson TLL Reporter McIlhenny Co. and T. Marzetti have teamed up for a collaborative Marzetti ranch dressing that is seasoned with Tabasco Brand hot sauce. The licensing agreement with T. Marzetti was facilitated by IMG Licensing on behalf of the McIlhenny Company's Tabasco Brand. The collaborative partnership is designed to bring the flavor of Tabasco's … [Read more...] about McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
Who’s News: VIZ Media Announces Major Leadership Transition
By Allison Watkinson TLL Reporter VIZ Media has shifted Ken Sasaki to the role of chairman and executive advisor and Brad Woods to the role of president and CEO. Previously serving as the company's CEO, Sasaki led VIZ Media's expansion from a specialty publisher into one of the largest distributors of Japanese pop culture content in the West. Under his leadership, VIZ … [Read more...] about Who’s News: VIZ Media Announces Major Leadership Transition
Licensing Connection Tapped to Rep Oscar-Winning Film ‘Flow’
TLL Staff The Licensing Connection has been appointed as the exclusive global licensing agent for the Oscar-winning film Flow. Directed by Gints Zilbalodis, the Latvian film was the upset winner for Best Animated Feature Film at the 97th Academy Awards. Licensing Connection says the agreement marks a significant step in expanding the reach of the critically acclaimed … [Read more...] about Licensing Connection Tapped to Rep Oscar-Winning Film ‘Flow’
Licensed Brands Playing Together in The Sandbox
TLL Staff The Sandbox, a leading metaverse platform under Animoca Brands, is set to launch Alpha Season 5, featuring several licensed partners. This six-week event will introduce over 40 new games and experiences, featuring collaborations with renowned franchises such as Jurassic World, Teletubbies, Deepak Chopra, Atari, Hellboy (2019), Love Island, Care Bears, Terminator: … [Read more...] about Licensed Brands Playing Together in The Sandbox
MG Collectibles and Toys Secures Licensing Deal with King Features Syndicate
TLL Staff MG Collectibles and Toys (MGCT) has announced a new licensing agreement with King Features Syndicate, to produce collectibles featuring iconic characters from the Popeye and Defenders of the Earth franchises. The agreement marks a significant milestone for MGCT, a company known for its high-quality collectible items. The addition of these classic characters to … [Read more...] about MG Collectibles and Toys Secures Licensing Deal with King Features Syndicate