By Allison Watkinson TLL Reporter Just Born Quality Confections has launched several new Peeps licensing partnerships for the 2025 Easter holidays. "We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year's collaborations are some of our most exciting yet," said Peeps brand manager, Caitlin Servian. "Whether it's a nostalgic favorite or a … [Read more...] about Peeps Debuts Sweet Licensing Partnerships
Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
SPCP Unveils Licensing Collaborations for The Last of Us
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced a slate of new licensing partners for The Last of Us TV series. Inspired by the series' upcoming second season, the new licensees will offer a wide selection of products that are based on themes, visual elements and props from the show's fictional dystopian future. “The Last of Us captivates … [Read more...] about SPCP Unveils Licensing Collaborations for The Last of Us
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
By Allison Watkinson TLL Reporter Konami Cross Media has announced several new licensing agreements for the Yu-Gi-Oh! franchise across France and continental Europe. The effort, led by Francoise Bouvet of MJA Licensing, serving as the sub-agent for Yu-Gi-Oh! in France, is headlined by deals with the leading French manufacturer Plastoys, and Paris-based Kettei Art, which … [Read more...] about Konami Launches Yu-Gi-Oh Collections in Anime Hotspot France
San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
By Allison Watkinson TLL Reporter The hugely popular pop culture convention, San Diego Comic-Con (SDCC), is set to make its European debut in Málaga, Spain. This historic expansion marks the first time in over 50 years that the convention will be held outside the United States. The announcement was made on March 10, 2025, during a launch event at the Gran Hotel Miramar in … [Read more...] about San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
Who’s News: Freddie Lindsell Pursues Science of Licensing at Bulldog
TLL Staff Bulldog Licensing has announced the appointment of Freddie Lindsell as its new Licensing Coordinator. Freddie’s responsibilities will include supporting the team as a whole across the contract process and product approvals. This post has been created to help manage portfolio growth along with the ongoing evolution of service demands for the award-winning … [Read more...] about Who’s News: Freddie Lindsell Pursues Science of Licensing at Bulldog
Dollar General and Dolly Parton Launch Spring Home Collection
By Allison Watkinson TLL Reporter Dollar General has launched a new licensed home goods collection in partnership with global country superstar Dolly Parton. Following the successful release of the company's first Dolly Parton product line last July, the latest collection offers a variety of kitchen and houseware products for spring. Available beginning on March 1, … [Read more...] about Dollar General and Dolly Parton Launch Spring Home Collection
Crocs and Haribo Team Up for Goldbear Gummy Clogs
By Allison Watkinson TLL Reporter Crocs and Haribo have teamed up to launch a limited-edition footwear collaboration inspired by the Goldbears gummy brand. The licensed candy collaboration includes a new co-branded Crocs' Classic Clog design and exclusive Goldbear's Jibbitz charms. "At Crocs, we're all about embracing the unexpected," said Crocs VP, Matias Infante. … [Read more...] about Crocs and Haribo Team Up for Goldbear Gummy Clogs
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics