The dream lifestyle portrayed on Emily in Paris is now a retail reality thanks to a partnership between The Mint Group, MTV Entertainment Studios and ViacomCBS Consumer Products. The Mint Group, led by Mindy and Jean-Phillipe Prugnaud, have created a classic French-with-a-Hollywood-twist wardrobe for the Netflix series, created by Emily in Paris costume designers Patricia … [Read more...] about Fashion Licensing: Mint Group Brings Emily in Paris Designs To Saks
Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies
Moose Toys says the runaway success of its Magic Mixies Magic Cauldron this fall has compelled the company to rapidly build a consumer products licensing program. "Magic Mixies is a great example of how Moose Toys continues to diversify its brand portfolio," said Menal McGrath, vice president, global licensing, Moose Toys. "Magic Mixies has strong licensing appeal. … [Read more...] about Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies
Not So Fast: DOJ Sues To Block Acquisition of Simon & Schuster
By Gary Symons TLL Editor in Chief The US Dept. of Justice has filed suit to block the $2.2 billion acquisition of publishing giant Simon & Schuster by Bertelsmann, the parent company of its larger rival Penguin Random House. DOJ lawyers allege the takeover of the ViacomCBS subsidiary “would result in substantial harm to authors,” reducing competition, and creating a single … [Read more...] about Not So Fast: DOJ Sues To Block Acquisition of Simon & Schuster
Toy Licensing: PAW Patrol Gets Big Screen Sequel
By Gary Symons TLL Editor in Chief Toymaker Spin Master says its popular toy and TV series property PAW Patrol will be getting a sequel to its hit kids movie. Spin Master announced Nov. 3 it is producing a second big screen feature, entitled PAW Patrol: The Mighty Movie, for its preschool powerhouse franchise. The CGI animated film is a Spin Master Entertainment production … [Read more...] about Toy Licensing: PAW Patrol Gets Big Screen Sequel
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
By Gary Symons TLL Editor in Chief When you think about it, it's hard to believe it's taken this long to see eyewear on the market from the legendary pop star Elton John. But, while it may have been a long Yellow Brick Road to get here, the Rocketman himself has now released a new line of eyewear, launching exclusively at Sam's Club and Walmart stores. John says he … [Read more...] about Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
Retail Licensing: Toys R Us Returning to UK Through Licensing Deal
The dedicated toy store Toys R Us is coming back to the UK through a licensing deal between parent company WHP Global and Toys R Us ANZ. Through the agreement, Toys R Us ANZ acquires the exclusive license to run both digital and physical retail for both the Toys R Us brand and for Babies R Us. Toys R Us ANZ currently runs the Australian ecommerce websites for both brands after … [Read more...] about Retail Licensing: Toys R Us Returning to UK Through Licensing Deal
Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the international governing body of association football—will cover the long-term licensing programs surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration specifically focuses on licensing … [Read more...] about Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
Bailey’s Partners With Lir For Line of Christmas Treats
Bailey's, one of the world's largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season. Bailey's launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo … [Read more...] about Bailey’s Partners With Lir For Line of Christmas Treats
Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
The best selling children's series Ninja Life Hacks announced a license agreement with Fathead for vinyl wall graphics, cutouts, wall hangings and more. The Ninja Life Hacks licensing deal with Fathead brings the Ninja Life Hacks superheroes to life, encouraging children to feel and discuss their emotions. Fathead’s Ninja Life Hacks line will be available on fathead.com and … [Read more...] about Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead