The social media giant Snapchat has signed a deal with Sony Music Entertainment, allowing it to include music from Sony artists in the app's library of licensed works. Users typically draw from that music library in order to add background music to their short videos. In recent years, deals with social media networks has become a lucrative revenue source for music … [Read more...] about Music Licensing: Snapchat Inks Deal To Access Music From Sony
Character Licensing: Mondo TV’s Grisu Gets First Licensing Deal
Mondo TV, one of the largest European animation studios, has announced the first licensing agreement for Grisù. Grisù is the star character of a new 3D series co-produced by Mondo TV, ZDF Enterprises and Toon2Tango, and inspired by the classic 1960s character. The new adventures of the much-loved little dragon who has always dreamed of becoming a firefighter will be used to … [Read more...] about Character Licensing: Mondo TV’s Grisu Gets First Licensing Deal
Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort. Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up with Marvel ahead of the highly anticipated film release,” said Henrik Werdelin, Co-founder of BARK. “Spider-Man has been a hero to many and now our dogs can … [Read more...] about Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog
The Point.1888 Unveils Retail Services Arm ‘Spotlight.1888’
The Point.1888 continues its strategic expansion this month, announcing the creating of a new business division called Spotlight.1888. While The Point.1888 continues to focus on licensing, this new division is dedicated to helping brands and licensees with retail services, and retailers with their licensing strategies. It is the second time this year the agency has announced … [Read more...] about The Point.1888 Unveils Retail Services Arm ‘Spotlight.1888’
Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as 'Swifties' flocked to the world's most popular barista chain for a Taylor Swift-themed Grande Caramel Nonfat Latte. As some described it, the 'Taylor's latte" featured the taste of caramel, a crisp autumn day, and a 'bad breakup in 2012', a reference to the song … [Read more...] about Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
Licenses Available for Two New Cartoon Saloon Series
Award winning Cartoon Saloon is making licensing opportunities available for the preschool series Silly Sundays and the film Puffin Rock - The Movie (pictured above). As well, Cartoon Saloon says it will also be working on new licenses for its 'Irish Folklore Trilogy', including WolfWalkers, The Secret of Kells and Song of the Sea. The five-time Academy Award, Golden Globe, … [Read more...] about Licenses Available for Two New Cartoon Saloon Series
Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership
As one of the world's leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the UK, Middle East and North Africa, South Asia, Australia and New … [Read more...] about Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership
Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out
Flip Out, the UK's leading trampoline and adventure park operator, is to embark on its first ever brand licensing program with the help of its new agent The Point.1888. With 27 sites across the UK, jam-packed with slides, free running, inflatables, assault courses, synthetic ice rinks, bumper cars and crazy golf, Flip Out has amassed a fanbase of millions. The company plans to … [Read more...] about Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out
Licensing Opportunities: All The Shows And Films Unveiled On Disney+ Day
By Gary Symons TLL Editor in Chief It's Disney+ Day, and the House of Mouse has revealed release dates, trailers and artwork for more than two dozen new shows and films for the coming year. Despite a rough couple of years due to the ongoing COVID-19 pandemic, Disney remains the world's top generator of brand licensing, and Disney+ has become the brightest star in … [Read more...] about Licensing Opportunities: All The Shows And Films Unveiled On Disney+ Day