Octane5, the company behind the BrandComply licensing platform, announced today a new partnership with Crane Currency to incorporate Crane Micro-Optics technologies into Octane5 brand protection programs. “I have been impressed with Crane and their work in Micro-Optic technology since it was first introduced in the $100 bill eight years ago,” said Matt Dunn, President and … [Read more...] about Licensing Technology: Octane5 Partners With Crane Currency For Product Authentication
Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it's goal is to "accelerate growth in each of the Company's three creative centres comprising Toys, Entertainment and Digital Games, through strategic minority investments." The company also … [Read more...] about Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund
Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games including “God of War,” “Horizon Zero Dawn,” and “The Last of Us.” As … [Read more...] about Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Products of Change Launches POC Advisors to Drive International Sustainability
THE FOLLOWING ARTICLE IS FROM PRODUCTS OF CHANGE, CARRIED AS FREE CONTENT ON TLL. Click HERE to see the original article. By Rob Hutchins Products of Change Writer Products of Change is building on a period of sustained growth with the launch of POC Advisors, marking the group’s latest move to support businesses and individuals across the licensing and consumer products … [Read more...] about Products of Change Launches POC Advisors to Drive International Sustainability
Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
The world is getting a new Batman, so why not a new Batmobile? And in this case, you won't have to be a secretive billionaire playboy to afford it. Mattel's Hot Wheels division has pulled out all the stops in developing a remote control version of the new Batmobile from the Matt Reeves film The Batman. Retailing for $500, this miniature version of the new Batmobile is so … [Read more...] about Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
It's no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it's one of the fastest supercars in the world. But in this case, brick toy giant LEGO has collaborated to create a LEGO Technic version of the car that appears in the latest version of the Asphalt racing series. From Oct. 19 until Oct. 30, racing fans will be … [Read more...] about Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald's Restaurants, Mattel, and Smiley have all revealed new environmentally friendly initiatives to reduce plastic waste, pollution, and greenhouse gas emissions. Now, Burger King has announced it is working with Animal … [Read more...] about Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
Entertainment Licensing: Disney Delays Release of Film Blockbusters
By Gary Symons TLL Editor in Chief More bad news for licensees that depend on the release of big, blockbuster movies from Disney, and particularly from its Marvel studio. Disney says it has delayed its release dates for several upcoming films, including five Marvel titles and the fifth installment of the classic Indiana Jones franchise. Additionally, several Marvel films that … [Read more...] about Entertainment Licensing: Disney Delays Release of Film Blockbusters
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About