The Licensing Letter

Gary Symons

BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico

BBC Studios, the distributor and licensor for the international preschool sensation Bluey, has named top licensing agencies Nelvana and La Panaderia for Canada and Mexico to extend the brand’s successful merchandising program. The two companies will build on the series’ popularity in the U.S. and help expand the Bluey experience beyond the screen through consumer product … [Read more...] about BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico

Brevettar Unveils Sports Licensing Agreement with FOCO

The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO

Lululemon Named Olympic Outfitter For Team Canada

The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Olympic and Paralympic Games, ending after the Los Angeles 2028 Games. “As a Canadian and … [Read more...] about Lululemon Named Olympic Outfitter For Team Canada

Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark

New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha  Crayola has launched a new season of its original, digital-first Scribble Scrubbie Pets series, produced by WildBrain Spark, the premium kids’ and family AVOD network and digital studio. The Crayola Kingdom channel is … [Read more...] about Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark

Happier Happy Meals, As McDonald’s Reduces Use of Plastics

By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics

Netflix Acquires The Roald Dahl Story Company

By Gary Symons TLL Editor in Chief Streaming leader Netflix fired another shot in its ongoing war with competitors, announcing Sept. 22 it has acquired the works of beloved children's writer Roald Dahl. "We’re excited to announce that the Roald Dahl Story Company (RDSC) and Netflix are joining forces to bring some of the world's most loved stories to current and future fans … [Read more...] about Netflix Acquires The Roald Dahl Story Company

Genius Brands Secures New Content For Its Kartoon Channel!

Genius Brands now offers more than 5,000 episodes of children and family programming, saying it has acquired new content for its Kartoon Channel! from Entertainment One, Zodiak Kids, and ABC Australia. Beginning this month, Kartoon Channel! will stream three My Little Pony Specials, Ben and Holly’s Little Kingdom, Ricky Zoom and season one of the PJ Masks music videos in … [Read more...] about Genius Brands Secures New Content For Its Kartoon Channel!

Three New Faces In Wildbrain’s C-Suite

WILDBRAIN ANNOUNCES EXECUTIVE APPOINTMENTS TO FUEL NEW BUSINESS, CREATIVITY AND INTEGRATION WildBrain Ltd. a global leader in kids’ and family entertainment, has announced three new appointments for C-level positions in the company. One of those brings a new face to the Wildbrain management team, as Damon Berger has joined the company in the newly created position of Chief … [Read more...] about Three New Faces In Wildbrain’s C-Suite

120-Year-Old Peter Rabbit Is Getting a Branding Facelift

Peter Rabbit is looking pretty darn good at age 120, but Penguin Random House says the classic Beatrix Potter character is still getting a facelift this year. Penguin Random House Children’s division this week unveiled its brand refresh for Peter Rabbit, "with a new world-building identity that places Peter front and centre of the world that Beatrix Potter created almost 120 … [Read more...] about 120-Year-Old Peter Rabbit Is Getting a Branding Facelift