By Allison Watkinson TLL Reporter Shaquille O’Neal has launched a partnership with Hershey's for a new line of oversized candies called Shaq-A-Licious XL Gummies. The Shaq-A-Licious XL Gummies line features two candy types called the Shaq-A-Licious Original and the Shaq-A-Licious Sour. Packaged in green and yellow, the Shaq-A-Licious Sour variety includes tangy pineapple, … [Read more...] about Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
Smart Move as Barbie Dumbs Down The Flip Phone
By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone
Barney’s Back in New Mattel x Nelvana Series
By Allison Watkinson TLL Reporter Nelvana and Mattel Television Studios are co-producing a new animated series for the Barney franchise following a fourteen-year hiatus for the children's entertainment brand. The new Barney's World animated series follows the classic Barney character and his friends as they play on a playground and learn life lessons about love, … [Read more...] about Barney’s Back in New Mattel x Nelvana Series
Standard Fiber and Dr. Scholl’s Develop Bedding Collection
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership with Standard Fiber for a collection of bedding products inspired by the Dr. Scholl’s wellness brand. Founded in 1906 by Dr. William Mathias Scholl, Dr. Scholl's is a footcare and wellness brand that offers a wide range of products for mobility, foot support, lower body health, skincare and more. … [Read more...] about Standard Fiber and Dr. Scholl’s Develop Bedding Collection
Panini and Brandr Partner on Collegiate NIL Licensing
By Gary Symons TLL Editor in Chief Panini America has signed a multi-year partnership with the leading 'NIL' licensing agency The Brandr Group. The move comes as Panini works to strengthen and expand its presence and its product offerings in the Name, Image and Likeness sector. That sector got a major boost in July, 2021, when the NCAA changed its rules to allow … [Read more...] about Panini and Brandr Partner on Collegiate NIL Licensing
Bravado: Building Lasting Relationships in the Music Licensing Sector
The TLL Interview with Keith Tapperell, Bravado’s Vice-President of Licensing By Gary Symons TLL Editor in Chief If there’s one person in the licensing world who ignites jealousy in my soul, and whose job I would steal in a heartbeat, it’s Keith Tapperell, the VP of Licensing at Bravado. In that position, Tapperell (pictured above) works with the top music artists in … [Read more...] about Bravado: Building Lasting Relationships in the Music Licensing Sector
WBD Launches a Cohesive New Global Experiences Division
By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division
WiT Gearing Up For Wonder Women Award Gala Next Week
By Gary Symons TLL Editor in Chief Women in Toys, Licensing & Entertainment (WiT) will host the 2024 Wonder Women Awards in Beverly Hills on September 13. WiT is the industry’s leading organization advocating for the advancement of women, and the Wonder Women Awards celebrates many of the most talented people in working in the fields of toys, entertainment, and … [Read more...] about WiT Gearing Up For Wonder Women Award Gala Next Week
Pharrell Williams Is Over the Moon with Licensed Lego
By Allison Watkinson TLL Reporter The Lego Group has launched a licensing collaboration with Pharrell Williams for a new space-themed Lego set called Over the Moon. Pharrell Williams is an award-winning recording artist, producer, designer, songwriter, philanthropist and entrepreneur who is known for his catchy R&B, pop and rap music. “Growing up, I was obsessed with space … [Read more...] about Pharrell Williams Is Over the Moon with Licensed Lego
Anthem Publishing the Official Pinch of Nom Magazine
By Allison Watkinson TLL Reporter The Point.1888 has brokered a partnership between Anthem Publishing and the Pinch of Nom food brand for an official Pinch of Nom magazine. Pinch of Nom (PON) is a healthy eating and recipe brand that was launched in 2016 by Kate and Kay Allinson. The culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Anthem Publishing the Official Pinch of Nom Magazine