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Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest…

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U.S. & Canada

Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey…

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Tempered Optimism for 2016

Survey respondents reporting that their U.S./Canada licensing business grew in 2015 outnumbered those reporting declines nearly 3 to 1. When you add the “flats” to the “down” total, the ratio was 2 to 1 in favor of positive growth. However…

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Retail Sales

Mixed Bag for Retail

Retail sales in June were down 0.2% month-to-month but up a robust 3.1% year-over-year…

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Sports Partnerships

Adidas Extends Bayern Munich Deal

Adidas AG added 10 years to its kit sponsorship with German soccer
team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing…

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