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Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

Apple has named the top apps in its app stores for iPhone, iPad and computers, and among them is a video game licensed from Disney’s Marvel franchise. MARVEL Future Revolution, the latest collaboration between Netmarble… . . . read more

Licensing Trends: Major Brands Are Betting On The Metaverse

By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced… . . . read more

Aardman Unveils ‘Very Small Creatures’ For Very Small Children

The renowned British claymation studio Aardman has unveiled a new series for 1- to 3-year-olds called The Very Small Creatures. Aardman is best known for its breakout hit Wallace & Gromit, and has since rolled out several… . . . read more

Acquisitions: Genius Brands Makes Smart Move on YFE Investment

Genius Brands just made another big move in its quest to become a major power in children and family entertainment, acquiring a major stake in Your Family Entertainment (YFE). The YFE transaction, alongside the recent… . . . read more

The Metaverse Is Growing Faster Than Expected: Is Your Company Ready?

A Special Report For TLL Subscribers Only By Gary Symons TLL Editor in Chief   Just months ago, on Aug. 1, The Licensing Letter released its first Special Report on the development of the metaverse… . . . read more

Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books

Scholastic is celebrating Christmas by donating 110,000 children’s books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1… . . . read more

Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership

The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more

Mattel Honored With First Licensing Sustainability Award

The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to… . . . read more

Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection

By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more

IP Management: Brainbase Licensing Suite Wins Major Award

Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, this week announced it has been selected as winner of the Contract Management Solution Provider of the Year award in the… . . . read more


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