The Licensing Letter

Archive

Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra

By Allison Watkinson TLL Reporter Baskin-Robbins has launched a cool partnership with the Susan Alexandra jewelry brand for a licensed charm necklace, inspired by its ice cream products. Scheduled to coincide with National Ice Cream Day, the licensed necklace from Susan Alexandra features three luxury charms that are based on Baskin-Robbins ice cream flavors and classic pink … [Read more...] about Here’s the Scoop on Baskin-Robbins’ Jewelry Collab With Susan Alexandra

Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle

By Gary Symons TLL Editor in Chief I scream, you scream, we all scream ... for bubble tea? You read that right. Kung Fu Tea has just announced a strategic licensing agreement with Secret Creamery to bring 'boba' to the ice cream aisle. This collaboration, brokered by Cronus Global, comes just in time to cool off during this record breaking summer. If you're not … [Read more...] about Kung Fu Tea and Secret Creamery Bring Bubble Tea to the Ice Cream Aisle

Boat Rocker Signs Deal With Heathside For Orphan Black Merch

By Allison Watkinson TLL ReporterBoat Rocker has announced a new licensing partnership with Heathside Trading for its Orphan Black franchise in the UK, Europe and USA. The new Boat Rocker licensing agreement names Heathside Trading as a consumer product distribution partner for a range of Orphan Black and Orphan Black: Echoes products. The Orphan Black-themed product range will … [Read more...] about Boat Rocker Signs Deal With Heathside For Orphan Black Merch

Authentic and Velocity Develop Lucky Brand Workwear Collection

By Allison Watkinson TLL Reporter Authentic Brands Group has signed a licensing partnership with Velocity Global Brands to produce work-wear for Authentic's Lucky Brand label. Per the terms of the licensing agreement with Authentic, Velocity will be responsible for the design, manufacturing and distribution of Lucky Brand's new premium work-wear line throughout the US and … [Read more...] about Authentic and Velocity Develop Lucky Brand Workwear Collection

Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game

By TLL Staff Sony Music Entertainment, Aniplex and Pocketpair are launching a joint venture called Palworld Entertainment to expand and develop the Palworld video game into new categories. Produced and published by the Pocketpair video game studio, Palworld is a multiplayer survival crafting game where you collect mysterious creatures called Pals in an expansive open-world … [Read more...] about Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game

Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

By TLL Staff Kraft Heinz and Marvel Studios are launching licensed Deadpool and Wolverine collectible accessories, based on the company's ketchup and mustard bottles.The Kraft Heinz x Marvel Studios condiment collaboration is meant to gear fans up for the theatrical release of Marvel Studios’ Deadpool & Wolverine feature film. The limited-edition Deadpool & Wolverine … [Read more...] about Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

Atrbute Partners with Pacsun to Launch Artist Fashion Series

By Allison Watkinson TLL Reporter The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series. Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural … [Read more...] about Atrbute Partners with Pacsun to Launch Artist Fashion Series

Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

Sour Patch Kids and Snapple Launch Fruity Candy Collab

By Allison Watkinson TLL Reporter Mondelēz International and Keurig Dr Pepper are launching a fruit-flavored collaboration that combines the Sour Patch Kids candy brand with Snapple juice flavors. "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavors and spark excitement among our fans," said Mondelēz International manager, Grace Howard. "And … [Read more...] about Sour Patch Kids and Snapple Launch Fruity Candy Collab