By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks
Articles
Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
By Gary Symons TLL Editor in Chief There were two major offensives in the global streaming wars, as both Sony Pictures and Paramount+ moved to secure international audiences. Sony Pictures and Canadian streamer Crave announced a long-term and exclusive Pay-One window licensing agreement for theatrical feature films. The deal gives Crave first pay window rights to new and … [Read more...] about Sony Partners With Canada’s Crave, Paramount+ Expands in Europe
MINI USA and ICECREAM Collection Aims at Saving Polar Bears
By Gary Symons TLL Editor in Chief The quintissentially British car brand MINI is working with the streetwear brand ICECREAM on a new collection focused on its new MINI SE Electric car. The partners are also dedicating proceeds from sales of the collection to Polar Bears International, and their education and outreach efforts dedicated to informing, inspiring, and providing … [Read more...] about MINI USA and ICECREAM Collection Aims at Saving Polar Bears
Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
By Gary Symons TLL Editor in Chief Electronic Arts and its new partner Ascendant Studios have unveiled the highly anticipated Immortals of Aveum at the The Game Awards. The release is on the Christmas list for many gamers because the new Ascendant Studios, is run by a team of developers who have won BAFTA and Game of the Year awards. Ascendant has also partnered … [Read more...] about Video Game Licensing: Ascendant and Electronic Arts Partner on Immortals of Aveum
License Global Names The Influentials of Brand Licensing for 2022
By Allison WatkinsonTLL Reporter License Global has released the 2022 edition of The Influentials which highlights executives across nine categories within the brand licensing and licensed consumer products industry. The annual feature honors individuals that have contributed to the overall standard and quality of the licensing industry. License Global’s The Influentials is … [Read more...] about License Global Names The Influentials of Brand Licensing for 2022
Who’s News: Christian Braun Joins Global Toy Experts as Industry Partner
By Allison WatkinsonTLL ReporterChristian Braun has joined Global Toy Experts as an industry partner to provide expertise on collectibles, consulting and M&A services. Global Toy Experts is a consultancy firm and information resource for the international toy industry. The consultancy provides analysis and strategies for domestic toy manufacturers and international … [Read more...] about Who’s News: Christian Braun Joins Global Toy Experts as Industry Partner
Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland
By Allison WatkinsonTLL Reporter The week-long Grand Opening ceremony for Galaxyland Powered by Hasbro at the West Edmonton Mall is set to begin on Dec. 17, 2022. West Edmonton Mall is a Canadian mixed-use entertainment and retail complex that is home to more than 800 stores and services. The upcoming event will celebrate the completion of the first phase of … [Read more...] about Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland
Kathy Ireland And Salvatore Larocca Named to Licensing Hall of Fame
By Allison WatkinsonTLL Reporter The Licensing International Foundation is inducting Kathy Ireland and Salvatore LaRocca to the Licensing International Hall of Fame. “We had much to celebrate at this year’s Licensing International Hall of Fame,” said Maura Regan, President of Licensing International. “From revered industry veterans to gifted newcomers, the industry is full of … [Read more...] about Kathy Ireland And Salvatore Larocca Named to Licensing Hall of Fame
Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia
By Allison WatkinsonTLL ReporterAs part of its existing agreement with Hasbro, The Path Entertainment Group has partnered with Al Hokair Group to bring Monopoly Lifesized to Saudi Arabia.The Al Hokair Group is a hospitality, entertainment, and tourism company based in Saudi Arabia. Since its founding in 1975, Al Hokair's projects have expanded to include eighty entertainment … [Read more...] about Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia
TheSoul Publishing Acquires Majority Stake in Underscore
By Allison WatkinsonTLL ReporterThe digital content studio TheSoul Publishing has acquired a majority stake in the talent management firm, Underscore Talent.Founded in 2021, Underscore Talent is known for its 360° management strategy. It assists its diverse client base with brand partnerships, consumer products, ecommerce, social media, publishing, content distribution, live … [Read more...] about TheSoul Publishing Acquires Majority Stake in Underscore