By Allison Watkinson
IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection.
Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than a 120 countries worldwide.
Falke is a German family-owned company that manufactures clothing and accessories. The company was originally founded in 1895 and currently distributes its products in more than sixty countries across the globe.
The co-branded collection includes FALKE Family socks in five colourways with embroidery motifs inspired by the Haribo brand and the original Haribo Goldbear logo.
The sustainable product range includes socks for men, women and children. In addition to the embroidered socks, a Design Your Own pair of socks is included in the collection which comes with a Goldbears print and textile pens.
IMG represented the Haribo confectionary brand as its global licencing partner for this deal. IMG is a licensing, entertainment and media company that is owned by the global sports and entertainment company, Endeavor.