By Allison WatkinsonTLL ReporterJust Play has reached a worldwide master toy licensing agreement with Hasbro for the company's long-standing Easy-Bake brand. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes were originally introduced in 1963 and continue to be among Hasbro's top-selling items today. Hasbro is a global entertainment conglomerate that … [Read more...] about Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
Articles
Asembl Brings Chupa Chups And Bulla Dairy Foods Together Again for Co-Branded Icy Treats
By Allison WatkinsonTLL Reporter Asembl has brokered a licensing deal between Perfetti Van Melle’s Chupa Chups brand and Bulla Dairy Foods for a limited-edition party pack. Asembl is a research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise Group and is … [Read more...] about Asembl Brings Chupa Chups And Bulla Dairy Foods Together Again for Co-Branded Icy Treats
King Features and Rebel Girls Come Together In New Licensing Agreement
By Allison WatkinsonTLL ReporterKing Features Syndicate has announced that the Rebel Girls brand is joining its roster of licensing properties. Under the terms of the licensing agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations, and merchandise.King Features is currently seeking new licensing partners for the brand across all categories … [Read more...] about King Features and Rebel Girls Come Together In New Licensing Agreement
Who’s News: Toho Announces New Hires To Guide eCommerce Expansion
By Allison Watkinson TLL Reporter Toho International has appointed Kristin Parcell as general manager and Stacy Burt as director of marketing to lead the studio's e-commerce expansion. Parcell (above left) and Burt (above right) will be responsible for building a scalable e-commerce fandom platform for Toho’s Godzilla franchise and the studio's portfolio of anime … [Read more...] about Who’s News: Toho Announces New Hires To Guide eCommerce Expansion
Jazwares President Appointed Chair of Make-A-Wish Foundation
By Allison Watkinson TLL Reporter Jazwares president Laura Zebersky has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. “Laura is a dynamic leader who has made a great impact during an important time in our chapter’s evolution,” said Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida. “With so many key initiatives … [Read more...] about Jazwares President Appointed Chair of Make-A-Wish Foundation
SVOD Licensing: Hundreds of Titles Removed From Disney+ Lineup
By Gary Symons TLL Editor in Chief The Walt Disney Company has gone through a massive wave of changes over the last few years, but one thing that has been barely noticed is that the company's Disney+ service has removed hundreds of titles from its lineup. The changes at Disney started with the hiring of Bob Chapek, who had. the misfortune to guide the company just as the … [Read more...] about SVOD Licensing: Hundreds of Titles Removed From Disney+ Lineup
The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners
By Gary Symons TLL Editor in Chief The 50th Anniversary of Hip Hop program is now underway, as The Brand Liaison announces the first wave of licensing deals. The anniversary program is a partnership between Legends Recordings and their licensing agency, The Brand Liaison, designed to celebrate the legacy of a half century of Hip Hop in America. The partners have now … [Read more...] about The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners
Magic Mixies Becoming “A Licensing Hit” Says Bulldog
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals with Kokomo and RJ Bags for Moose Toys’ Magic Mixies brand. Founded in 2007, Bulldog is a UK-based licensing agency that works with brand owners to develop merchandise programs for both international and domestic markets. The Magic Mixies brand initially launched during Christmas 2021 … [Read more...] about Magic Mixies Becoming “A Licensing Hit” Says Bulldog
Who’s News: ZAG Makes Key Hire For New Toy Division
By Allison Watkinson TLL Reporter ZAG has appointed James Nunziati as Head of Global Sales for ZAG Play's recently launched Toy Division. In his new position at ZAG Play, Nunziati will build on the Toy Division's sales operations by developing and executing new sales strategies and establishing sustainable relationships with both customers and retailers. He will also … [Read more...] about Who’s News: ZAG Makes Key Hire For New Toy Division
Angry Birds Releases Branded Water Bottles for Thirsty Fans
By Allison Watkinson TLL Reporter The hydration brand Ion8 has partnered with Rovio Entertainment to release a series of licensed Angry Birds water bottles. The deal between Ion8 and Rovio Entertainment was facilitated by the global licensing agency IMG on behalf of the Angry Birds brand. Rovio Entertainment is a global company that specializes in creating, developing … [Read more...] about Angry Birds Releases Branded Water Bottles for Thirsty Fans