By Allison Watkinson
TLL Reporter
The hydration brand Ion8 has partnered with Rovio Entertainment to release a series of licensed Angry Birds water bottles.
The deal between Ion8 and Rovio Entertainment was facilitated by the global licensing agency IMG on behalf of the Angry Birds brand.
Rovio Entertainment is a global company that specializes in creating, developing and publishing mobile games. Rovio is best known for the Angry Birds brand.
Angry Birds was initially released in 2009 as a mobile game and has since expanded into an entertainment franchise that includes animations, licensed consumer products, feature films, and more.
“We are delighted to be able to extend our rapidly growing range with these exciting Angry Birds designs; the franchise has always promoted movement, activity, and fun—and what better way to recover than making sure to hydrate,” said Sheryar Adam, Director at ION8. “Drinking water doesn’t have to be boring. Whilst we have traditionally designed products in-house, we are very excited to be able to join forces with Red, Chuck, Bomb and the rest of the Bird Gang to bring this message to Angry Birds fans all over Europe.”
Ion8 is an international hydration brand that specializes in creating eco-friendly, reusable water bottles. Ion8 bottles feature full flip-lids, integrated carry handles, and sliding safety locks to prevent leaks.
Ion8 products are dishwasher-safe, certified carbon-neutral, and are created using scratch-resistant powder paints. ION8 is a part of the Aydya Group, a consumer products company based in Scotland.
The co-branded water bottle collection includes 10 different bottle designs featuring Angry Birds characters in raised prints. The bottles are made using a mix of eco-friendly Recyclon and stainless steel.
“We are excited about this wonderful range of Angry Birds water bottles,” said Katri Chacona, Director of Brand Licensing, Rovio Entertainment. “It’s a great new category for the brand and a fun way for the fans to keep themselves hydrated,”
The Angry Birds water bottle collection is currently available for purchase in Europe through Amazon and from the official Angry Birds e-commerce website.
