By Allison Watkinson TLL Reporter Paramount Consumer Products is launching an exclusive product collection for the upcoming premiere of the CBS Original, Reindeer In Here. Reindeer In Here is an animated holiday special based on a book of the same name by author Adam Reed. Reindeer In Here follows Blizzard (Blizz) and his friends’ as they band together to save the future … [Read more...] about Reindeer In Here Products Landing In Target For Xmas
Articles
MGM’s Stargate Returns to AstroKings Mobile Game
By Allison Watkinson TLL Reporter MGM's Stargate SG-1 series has returned to the mobile game AstroKings with new licensed content, characters, and limited-time events. This licensing deal between MGM and Tilting Point marks the third time Stargate SG-1 content has been included in the AstroKings game. Stargate SG-1 is a science-fiction adventure TV series within … [Read more...] about MGM’s Stargate Returns to AstroKings Mobile Game
Apparel Brand Macron To Release Apparel Line for World Rugby
By Allison Watkinson TLL Reporter In a partnership facilitated by IMG, the apparel brand Macron is releasing the World Rugby 2023 tournament’s officially licensed merchandise line. IMG represented World Rugby as its Global Master Licensee for the deal with the Macron sportswear brand. IMG is a subsidiary of Endeavor that specializes in sports, licensing, fashion, events … [Read more...] about Apparel Brand Macron To Release Apparel Line for World Rugby
Spin Master Puts the Pieces Together To Acquire Puzzle Company
By Allison Watkinson TLL Reporter Spin Master has reached an agreement to acquire the Canadian-based puzzle company, 4D Brands International. "As part of our long-term growth strategy, we're focused on finding new, pathbreaking acquisitions that will further expand our presence in key categories of play, as well as expanding our reach and connection with consumers," said … [Read more...] about Spin Master Puts the Pieces Together To Acquire Puzzle Company
Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds
Concert Expected To Be The Largest of Meta's Metaverse Events To Date By Gary Symons TLL Editor in Chief The Notorious B.I.G. is back, literally from the grave, as the star rapper will posthumously headline a concert in Horizon Worlds. The concert is part of one of the most powerful trends in licensing today, as music stars past and present are starring in concerts held in … [Read more...] about Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds
Bob Iger Returns as CEO in Major Disney Shakeup
By Gary Symons TLL Editor in Chief After a rough two years for the Walt Disney Company, Robert Iger has been reappointed as the company's CEO. Iger will replace Bob Chapek, who has stepped down from the position of CEO. Iger spent more than 40 years at Disney and also ran the company as CEO during 15 of its most successful years, overseeing massive growth that made … [Read more...] about Bob Iger Returns as CEO in Major Disney Shakeup
Toy Association Names Top STEAM Toys for 2022
By Allison Watkinson TLL Reporter The Toy Association has unveiled its Holiday 2022 STEAM Toy Guide, which includes 30 officially accredited STEAM-based toys. The STEAM Toy Guide features hands-on toys and activities that engage kids in science, technology, engineering, art, and math. Each toy on the list has passed a strict product evaluation process to earn an official … [Read more...] about Toy Association Names Top STEAM Toys for 2022
Designer Ellie Whittaker Secure D2R Deal with Best&Less
By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less
Pininfarina and Globics Announce Licensing Agreement for Watches
The posh Italian design firm Pininfarina and Globics Technology will partner on state-of-the-art Hybrid and Smart Watches under the Pininfarina brand. The deal was brokered by IMG, Pininfarina’s global licensing agency. The partnership combines the tech smarts of Globics Technology, a wholly-owned subsidiary of National Electronics Limited, and the haute couture fashion sense … [Read more...] about Pininfarina and Globics Announce Licensing Agreement for Watches
Sneaky Grinch Gets His Own Sneakers From adidas
By Gary Symons TLL Editor in Chief Dateline: Whoville In a stunning turnabout, the infamous Grinch is now putting presents under the tree, thanks to a partnership between adidas and Dr. Seuss Enterprises. adidas Originals is teaming up with the Grinch by creating a festive spin on its classic basketball shoe, the Forum Low. In a stylish new collaboration that is as sweet … [Read more...] about Sneaky Grinch Gets His Own Sneakers From adidas