By Allison Watkinson
Paramount Consumer Products is launching an exclusive product collection for the upcoming premiere of the CBS Original, Reindeer In Here.
Reindeer In Here is an animated holiday special based on a book of the same name by author Adam Reed. Reindeer In Here follows Blizzard (Blizz) and his friends’ as they band together to save the future of Christmas. The story was adapted for the screen by Greg Erb and Jason Oremland.
“Adam Reed’s beloved children’s book has already become a holiday staple and we are excited to help families create an annual family tradition with the new animated special, Reindeer In Here, and themed merch collection,” said Veronica Hart, EVP, Global Franchise Planning at Paramount Consumer Products & Experiences.
“Children will love immersing themselves with these characters while they tune in for the special or read the book before bedtime.”
The licensed consumer product collection includes pajama sets, throw blankets, and two standalone plush characters; a Blizzard Plush reindeer with mismatched antlers, and a Pinky Plush, which is a pink reindeer.
The collection also features a deluxe gift set that includes a picture book, a plush Reindeer, coloring sheets, stickers, and a photo ornament.
All of the products in the collection are available exclusively at Target retail locations and on the official Target e-commerce website.
The Reindeer In Here animated special premieres on Nov. 29 on the CBS Television Network and on the streaming platform, Paramount+.
Paramount Consumer Products is responsible for the licensing and merchandising programs for the global media and entertainment company, Paramount.