By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
Articles
Mattel Expands PlayBack Recycling Program to Fisher-Price
By Gary Symons TLL Editor in Chief Mattel's award-winning PlayBack program has just expanded to now include the company's line of Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. Mattel was awarded the first-ever … [Read more...] about Mattel Expands PlayBack Recycling Program to Fisher-Price
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show
By Allison Watkinson TLL Reporter Hello Kitty: Super Style, has secured its first pre-sales following a slate of licensing deals secured by the producers of the series. The producers of Hello Kitty: Super Style include Watch Next, Monello, Maga Animation Studio and distributor Kids First. Hello Kitty: Super Style is an original 3D animated children’s program based on … [Read more...] about TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show
Disney’s New Hire Reveals Its Metaverse Ambitions
By Gary Symons TLL Editor in Chiev Disney has hired top Apple gaming executive Mark Bozon to help guide its move into the metaverse. Bozon most recently worked as games creative director for Apple Arcade, the tech giant's game subscription service. On May 20 this year Bozon tweeted he was leaving Apple, saying, "I’m headed to an absolute dream job." We now know that dream … [Read more...] about Disney’s New Hire Reveals Its Metaverse Ambitions
Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand
By Allison Watkinson TLL Reporter Mondo TV Group has secured three major licences for the character brand Gorjuss on behalf of the brand owner, Santoro Licensing. The three licenses that have been secured include clothing and accessory producer Coriex, greeting card producer Cromo N.B. Srl, and confectionary marketing company Emmeci. Santoro is a multi-brand design house … [Read more...] about Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand
Available Licenses: Excel Seeking Licensees for Anne Cole, Dede
Anne Cole Swimwear Brand Available for First Time as Licensed IP The classic swimwear brand Anne Cole is working with Excel Branding to find partners in the categories of sleepwear, intimate apparel, hosiery, footwear, and beach accessories. The company was founded by Anne Cole, known as a fiery, shrewd and outspoken businesswoman who forever changed the male-dominated … [Read more...] about Available Licenses: Excel Seeking Licensees for Anne Cole, Dede
Interview: Daniel Tiger Roaring Into New Licensing Categories
Gary Symons TLL Editor in Chief Daniel Tiger's Neighborhood remains a hit after 10 years, and recently seemed to explode with new licensing deals prior to Licensing Expo. This year at the show I caught up with Matthew Shiels, who last year was promoted from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now … [Read more...] about Interview: Daniel Tiger Roaring Into New Licensing Categories
CAA Adds Some Vroom to McLaren’s Global Licensing Program
By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement, CAA Brand Management will assist McLaren in extending its consumer products programs into new territories, with a primary focus on … [Read more...] about CAA Adds Some Vroom to McLaren’s Global Licensing Program
Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’
By Allison Watkinson TLL Reporter Just call her the "Bobblehead of State." The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the Queen’s Platinum Jubilee. Queen Elizabeth II has become the first monarch in British history to achieve 70 years of service. The Queen ascended to the throne in … [Read more...] about Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’