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Articles

Mattel Forges Strategic Ad Sales Partnership With Pocket.watch

September 7, 2023

Pocket.watch Granted Exclusive Ad Inventory Sales Rights to Mattel’s YouTube Brand Channels Including Barbie, Hot Wheels, and American Girl By Gary Symons TLL Editor in Chief Toy giant Mattel has signed a deal granting kids and family content creator Pocket.watch exclusive rights to sell advertising on its YouTube channels. The agreement covers more than 90 of … [Read more...] about Mattel Forges Strategic Ad Sales Partnership With Pocket.watch

IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series

September 7, 2023

By Gary Symons TLL Editor in Chief IMG is getting into the comics business with a BOOM!, as it has been appointed licensing agency for the BRZRKR series from Keanu Reeves. BRZRKR is a record breaking comic book series from BOOM! Studios that was created by actor Keanu Reeves and co-written with bestselling writer Matt Kindt. IMG has now been appointed as the brand's … [Read more...] about IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series

Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

September 7, 2023

By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

Must Read: Universal Music’s Grand Experiments With AI and Music Streaming Payments

September 6, 2023

By Gary Symons TLL Editor in Chief Universal Music Group is making huge moves to change how musicians are paid for streaming fees and for the use of generative artificial intelligence (AI). The company, known as one of the 'Big Three' for music companies globally, is working with the Deezer platform on streaming rights, and with Google on a deal to use musician's … [Read more...] about Must Read: Universal Music’s Grand Experiments With AI and Music Streaming Payments

Aspire Goes Back to School With Expanded Collegiate Slate

September 6, 2023

By Gary Symons TLL Editor in Chief Wildbrain CPLGis expanding its collegiate brand roster with newly added representation rights for the New York-based institution Columbia University, a leader in research and higher education in the US and around the world. The agreement was developed by ASPIRE, the dedicated Corporate & Lifestyle division of WildBrain CPLG. ASPIRE … [Read more...] about Aspire Goes Back to School With Expanded Collegiate Slate

Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

September 6, 2023

By Gary Symons TLL Editor in Chief Success brings its own rewards, and in the case of Miffy and Skinnydip, a successful launch in July has resulted in a new fashion line. The beloved kid's brand Miffy collaborated with Skinnydip, a supplier of quirky accessories, clothing and lifestyle products, in a multi-product launch in July. Thanks to the high sell-through rate, … [Read more...] about Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

Peppa Pig Featured in Apparel Line from London’s Natural History Museum

September 6, 2023

By Allison Watkinson TLL Reporter Hasbro and the Natural History Museum are releasing a licensed Peppa Pig apparel collection available exclusively at F&F Tesco in the UK. "As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure … [Read more...] about Peppa Pig Featured in Apparel Line from London’s Natural History Museum

Pacsun and The Met Combine Art and Fashion

September 5, 2023

By Gary Symons TLL Editor in Chief Pacsun and The Metropolitan Museum of Art are building on their collaboration with their new Greek and Roman Collection, brokered by The Met’s global exclusive licensing agency, Beanstalk. "This remarkable release signifies the fourth chapter in the collaborative journey, ushering in an enticing new era of art-inspired fashion," the … [Read more...] about Pacsun and The Met Combine Art and Fashion

MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics

September 1, 2023

By Allison WatkinsonTLL ReporterMANSCAPED has signed an agreement with Sacramento State University's athletics division as the preferred grooming partner for Sac State's sports teams. The promotional collaboration kicks off with this season's Big Sky Conference NCAA Championships with the Sacramento State Hornet's football team."MANSCAPED and Sac State are a perfect pair, in … [Read more...] about MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics

Headspace Selected As Castell’s New Mental Health Partner

September 1, 2023

By Allison WatkinsonTLL ReporterIntermountain Health’s Castell subsidiary has partnered with Headspace to expand its on-demand mental health care offerings. Castell is a comprehensive health services company that provides analytic products and value-based care solutions to healthcare providers, payers, and organizations. Castell's new partnership with Headspace will provide … [Read more...] about Headspace Selected As Castell’s New Mental Health Partner

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