By Allison Watkinson
Hasbro and the Natural History Museum are releasing a licensed Peppa Pig apparel collection available exclusively at F&F Tesco in the UK.
“As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure and a love of learning,” said Hasbro VP Marianne James. “By bringing two award-winning and powerful brands together for this adorable collection at a British retailer, we’ve created something truly special for everyone’s favorite pig in her home market.”
The Natural History Museum (NHS) is a science centre and museum attraction in the UK that has approximately 80 million specimens in its collection as well as an extensive archive of artwork and documents.
“We are excited to work with Peppa Pig, a brand that sparks such curiosity in children everywhere. Our mission is to create advocates for the planet and to inspire a love of nature, across all ages,” said NHS licensing head, Maxine Lister. “This colourful new collection is perfect for kids who love to learn about our natural world, and who just might be the next generation of scientists dedicated to protecting our planet.”
Peppa Pig is a British preschool animated TV franchise that is owned by Hasbro. In addition to the animated TV series, the Peppa Pig brand includes toys, licensed consumer products, published works, experiential entertainment, video games and more.
The Peppa Pig x NHS apparel collection features Peppa Pig and her brother George in science and nature-themed designs. The collection also includes an exclusive Peppa-branded plush toy.
“We are really looking forward to launching this very special exclusive collaboration bringing two exciting brands together at Tesco,” said F&F Tesco SLM, Natalie Ackerman. “We have worked hard with our key partners Hasbro and Natural History Museum to bring to life a range of sustainable clothing using characters that our customers love. We are passionate about bringing our licenses to life and have developed a product range that educates our customers through factual graphics and assets as well as incorporating into our branding. We look forward to seeing our exciting launch plans come to life in September.”
The Peppa Pig x Natural History Museum clothing line is available for purchase exclusively through F&F at Tesco supermarkets in the UK.
The new apparel collaboration is an extension of a co-branded Hasbro x NHS experience that has converted one of the Natural History Museum’s shops into a licensed Peppa Pig Discovery Playroom.
Open until Sept. 10, 2023, museum attendees can visit the Peppa Pig Discovery Playroom to take part in Peppa-themed creative and educational activities.