The Licensing Letter

Articles

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP

Authentic Brands Acquires IP of Hunter Boot’s Brand

By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand

Bokksu Releases Hello Kitty Snack Boxes for Kids

By Allison Watkinson TLL Reporter Bokksu is releasing its second snack box collaboration for the Hello Kitty and Friends brand as part of its ongoing partnership with Sanrio. The new limited-edition Hello Kitty Okinawa Beach Party Snack Box includes premium summertime-themed Japanese snacks, exclusive limited-edition Hello Kitty merchandise, and a printed snack guide and … [Read more...] about Bokksu Releases Hello Kitty Snack Boxes for Kids

Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster

Playmates Toys has launched a new line of action figures inspired by the summer movie "Teenage Mutant Ninja Turtles: Mutant Mayhem." The authentically designed and intricately detailed classic mutants and villains, as depicted in the film, will be available for purchase starting June 25, 2023. The new collection features the following characters with their corresponding … [Read more...] about Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster

The Famous Designer Dressing At-Risk Teens With Operation Prom

Justina McCaffrey and Operation Prom National Network Join Forces to Outfit At-Risk Teens for This Year's Prom The famous bridalwear designer Justina McCaffrey and Operation Prom National Network (OPNN) want licensing industry professionals to say “I DO” to doing something good at Licensing Expo this June. Justina McCaffrey, Canada’s most celebrated wedding dress … [Read more...] about The Famous Designer Dressing At-Risk Teens With Operation Prom

Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Rainbow Brite is brighter than ever! With the growing demand for nostalgic properties, Rainbow Brite is making a statement for her 40th birthday by expanding her consumer products licensing program. Celebrate her birthday at the Licensing Expo Opening Night Party on Tuesday June 13th. For all licensing opportunities, contact Jacob Cohen at Earthbound Brands … [Read more...] about Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Batman-Based Augmented Reality Game First of Its Kind

By Gary Symons TLL Editor in Chief Game makers Infinite Rabbit Holes has released a game based on Arkham Asylum that is half board game, half augmented reality. The company describes the officially DC-licensed game Arkham Asylum Files: Panic in Gotham City as "board game meets escape room." The idea and technology behind the game are quite fascinating, as it includes … [Read more...] about Batman-Based Augmented Reality Game First of Its Kind

Who’s News: Amuse Animation Opens China Office Run By Entin Liu

By Allison Watkinson TLL Reporter The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu. The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company's new CRO, Esmat intends to expand Amuse Animation's core business streams through the … [Read more...] about Who’s News: Amuse Animation Opens China Office Run By Entin Liu