By Allison Watkinson
The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu.
The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company’s new CRO, Esmat intends to expand Amuse Animation’s core business streams through the development of its digital-first preschool IPs and by building new co-production partnerships and third-party contracts for its 2D and 3D animation services.
“China is an instrumental part of our expansion plan as we prepare to scale the company outside of YouTube and move into full 360 IP exploitation,” said Esmat. “We’re building on our existing success in this uniquely dynamic market and are looking forward to brokering co-productions and long-term animation alliances between our partners in the East and the West.”
Amuse Animation has a number of long-term successful partnerships in the region, including in China where it was awarded Best Cooperation Partner and Best Content Creators at the Tencent Video Digital Content Creators Summit in 2021.
As head of APAC, Entin Liu will be responsible for managing local distribution and co-production relationships and developing consumer product partnerships throughout Asia.
“I am delighted to become the latest member of Amuse Animation’s growing team, and to be part of such a forward-thinking studio,” said Liu. “Having a presence in the region will help bring more opportunities to the company while continuing to deliver a steady stream of great preschool content to our partners and future clients.”
The new office in China is intended to build on Amuse Animation’s long-term existing partnerships throughout the entire APAC region and will serve as an extension of the company’s activities in Paris, Gran Canaria and London.
Prior to joining Amuse Animation, Entin distributed regional content for Fifth Season, Regency, Paramount and Nickelodeon/Viacom.
She has also previously facilitated co-productions for Fox, Insight TV and Tencent as well as managed licensing for Aniplex, Planet Junior, and ADK.