TikTok isn't just a social media site; it's more of an entertainment conglomerate with a singular talent for licensing deals ... and the Chinese-owned company is proving it again with a multiyear deal announced with UFC, the world's premier Mixed Martial Arts (MMA) organization. UFC announced the deal last week as a way to increase its exposure across the TikTok multiverse, and … [Read more...] about TikTok Enters The Octagon With UFC Partnership
Content Licensing
Hasbro Not Toying Around With Gina Carano
By Gary Symons TLL Editor in Chief Talk about a rough week at the office. Toy giant Hasbro says it will no longer produce any toys featuring former Mandalorian star Gina Carano, who plays the part of the popular character Cara Dune. Carano was fired from her role in the hit Disney+ series after posting a series of controversial social media messages, she was dropped by her … [Read more...] about Hasbro Not Toying Around With Gina Carano
WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai
WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in which the 'supers' are more villainous than heroic. Wildbrain has secured licensing deals in the UK for the popular Amazon show with the following parties: Forbidden Planet, for a … [Read more...] about WildBrain Lands European Deals For The Boys, Outlander and Cobra Kai
Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony
By Gary Symons TLL Editor in Chief Audiomack, a music streaming service with a difference, has concluded key licensing agreements with Universal Music and Sony Music. The deal follows on its first agreement with one of the Big Three music publishers, when it signed a licensing agreement in 2019 with Warner Music, and then expanded that agreement to additional markets in … [Read more...] about Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony
Penguin Random House Lands Netflix Deal For Redwall
Publishing giant Penguin Random House has inked a potentially lucrative deal with Netflix for the rights to all 23 books in the popular Redwall series, by author Brian Jaques. The world's dominant streamer is now planning an animated feature film and TV series based on the animal adventure franchise, which is aimed at a middle school children's audience. The Redwall series … [Read more...] about Penguin Random House Lands Netflix Deal For Redwall
A Tale of Two Toymakers Influences Their Content Goals
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn't mean toymakers haven't faced serious challenges in their operations. Despite the strong year for toy sales overall, Hasbro has seen a drop in their share … [Read more...] about A Tale of Two Toymakers Influences Their Content Goals
EMPIK Launches Frida Kahlo Collection with Art Ask Agency
The iconic Mexican painter Frida Kahlo's works will be featured in a new collection of licensed products in collaboration with the Polish cultural retailer EMPIK, in a deal reached with Barcelona-based Art Ask Agency. Art Ask says the Frida Kahlo licensing program continues to grow substantially, "despite these challenging times, and is pleased to announce its latest Frida … [Read more...] about EMPIK Launches Frida Kahlo Collection with Art Ask Agency
My Little Pony Riding High With Hasbro
The My Little Pony franchise is ending its popular The Friendship is Magic series, but don't expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after acquiring Entertainment One in 2019, including a wide range of new consumer products, the release of a CGI film, a cross platform mashup with The Transformers, and a new … [Read more...] about My Little Pony Riding High With Hasbro
Wright’s in New Collaboration with NYT’s Wirecutter
Wright's Media, an industry-leading global content licensing agency, will collaborate with Wirecutter, a product recommendation service acquired by The New York Times Company as its official content licensing partner. Wirecutter is now a division of the New York Times that is dedicated to testing and researching thousands of products every year to recommend the best of … [Read more...] about Wright’s in New Collaboration with NYT’s Wirecutter
Freesound Wins Grant to Monetize Creative Commons Content
Barcelona-based audio archive Freesound is working on new ways to help small content producers monetize their Creative Commons content, in a move that could have significant impacts on all types of content producers. Freesound is the sound exchange platform of the Music Technology Research Group (MTG) of the Department of Information and Communication Technologies (DTIC) of the … [Read more...] about Freesound Wins Grant to Monetize Creative Commons Content