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Shark Week Takes A Bite Out Of Licensing

Shark Week, the longest running major cable TV event in history, returns on July 11 and brings with it a ‘fintastic’ list of product partners for Discovery Channel. Shark Week is an annual, week-long TV… . . . read more

Pokemon GO Developer Releasing Radical Transformers Game

Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the… . . . read more

Guru Studio Appoints Master Toy Partner for True

Canadian animation studio Guru has appointed United Smile as its first-ever Master Toy Partner for its series True and the Rainbow Kingdom. The studio originally partnered with Toy State in a non-exclusive licensing agreement, but… . . . read more

Winnie The Pooh Shares Birthday With Queen Elizabeth

Winnie the Pooh has a surprising number of things in common with Her Royal Highness, Queen Elizabeth II. They both love spending time in the woods; they both like honey; and they’re both celebrating their… . . . read more

MyFutprint Selects FanGirl As Licensing Agent

Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The… . . . read more

African Animators On The Rise With Disney+, Netflix, Cartoon Network

By Gary Symons TLL Editor in Chief Until now, children in Africa didn’t really see themselves represented in the shows they watched, as the vast majority of television content was produced in North America, Europe… . . . read more

SEGA Adds Two Sonic Toy Partners In Europe

SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to… . . . read more

Italian Football Star Joins 44 Cats For Charity Initiative

It’s hard to say which Italians love more—cats or football—but you certainly can’t go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco… . . . read more

Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger

SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG. The licensing agency says the Tommy Hilfiger brand… . . . read more

Moxie Named Exclusive Licensing Agency For Albert Whitman Media

The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company’s century-old brand The Boxcar Children.  The… . . . read more


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